Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Mixpanel: Product Analytics for Growth

    Mixpanel: Master Your Product Analytics for Growth

    Understanding user behavior is the biggest challenge for businesses in a competitive digital landscape. Questions like Who are my users?, What features do they love?, and How can I retain them? can feel impossible to answer without the right tools.…

  • EMEET: Corporate Telecommunication Audio and Video Hardware

    EMEET: Transform Your Corporate Communication with Intelligent Audio-Visual Technology

    Seamless communication is at the heart of productivity and connection. Whether hosting remote meetings, live-streaming content or creating a hybrid workspace, having the right tools is critical. Yet, many face challenges with subpar audio clarity, video quality, and tech integration,…

  • Dead Followers on Social Media

    A Growing Number of Your Brand’s Followers Are Dead… Seriously

    Massive user numbers are often used to showcase the reach of platforms like Facebook, Instagram, TikTok, and X (formerly Twitter). However, behind these numbers lies a growing and often overlooked issue: the significant portion of accounts that belong to deceased…

  • How to Avoid MarTech Bloat and Stop Bottlenecking Workflows that Drive Key Business Outcomes

    How to Avoid MarTech Bloat and Stop Bottlenecking Workflows that Drive Key Business Outcomes

    Marketers are only using 33% of their MarTech stack’s full capabilities. Gartner When you consider the cost of various marketing technology solutions, from marketing automation and email marketing platforms to analytics and data solutions, utilizing only a third of any…

  • Online Marketing: Easy to Do Business Online

    Online Marketing: How Easy Is It To Do Business With You Online?

    When’s the last time you tested your website to ensure every means of contact or conversion worked seamlessly? This week, I was trying to make contact with a company I wanted to do business with. Their site had only one…

  • Hard Skill Exchange: Go-To-Market Questions (GTM)

    5 Crucial Questions to Answer During Your Go-to-Market Testing Phase

    Most business leaders already know that a strong go-to-market (GTM) strategy is essential when launching a new company, service, or product. Approximately 85% of companies say their GTM strategies help them boost revenue and sales. Gartner But how do you…

  • Ask.com: Is Anyone Asking Ask for Search?

    Is Anyone Asking Ask.com?

    As of December 2024, Ask.com ranks as the #1,410 website in the United States, with an estimated 16.32 million monthly visits, according to Semrush data. Globally, it has historically reached significant audiences, boasting 100 million monthly users in 2012 through…

  • Semrush Keyword Magic Tool

    Semrush: Find The Best Keywords in 2025 with the Keyword Magic Tool

    Understanding your audience’s search behavior is the secret to a successful digital strategy. Whether you’re an SEO pro, a content marketer, or a PPC advertiser, finding the right keywords can determine your campaigns’ reach, engagement, and ROI. However, uncovering those keywords…

  • Patents and Marketing

    The Role of Patents in Marketing: Protection, Perception, and Strategic Impact

    Patents have long been considered essential for protecting innovation, creating market differentiation, and building a foundation for growth. For startups, they can serve as both a shield against competitors and a signal of credibility to investors and partners. However, how…

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