Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Artificial Intelligence
How to Create a VTuber Avatar: Step-by-Step Guide for Beginners and Streamers
Vtubing has taken the digital world by storm, blending creativity and technology to let individuals express themselves through virtual avatars. These animated personas have become a global phenomenon, captivating audiences on platforms like YouTube and Twitch. Whether you’re a streamer, content creator, or just curious about the trend, creating your Vtuber avatar is an exciting way to enter this virtual frontier.…
- Sales and Marketing Training
Techical Simplicity: The Absurd Complexity of Modern Oxymoronic Terminology
A humorous list of the growing application of the oxymoron in today's technical marketing.
- Artificial Intelligence
Six Marketing Challenges Heading Into 2025… And Solutions To Overcome Them
I’ve never been a fan of word predictions, although it’s New Year’s Eve, and that’s at the top of my mind of most year-end wrap-ups. If I were to sum up the transition from 2024 to 2025, I’d focus on two terms: AI and uncertainty. I’m optimistic about the rapid iterations and realization that AI will dominate every organization’s marketing…
- E-commerce and Retail
How Retail Customer Journeys Have Changed With Technology
Retail has undergone radical shifts from the days of mass broadcasts to the age of digital interactivity. Where shoppers once relied on TV ads and in-store sales associates to learn about products, they now turn to smartphones, social media, and local delivery services for immediate answers. This article provides an in-depth look at the Retail Customer Journey—Awareness, Consideration, Purchase, Experience,…
- Customer Data Platforms
Internxt: Secure, Encrypted File Storage to Protect Your Business Data
In a world where data breaches are becoming alarmingly common, businesses must prioritize the privacy and security of their digital assets. With the average cost of a data breach soaring to $4.88 million in 2024, companies cannot afford to take risks with sensitive information. Ensuring that your storage solution is secure, encrypted, and privacy-focused is no longer optional—it’s critical for…
- Content Marketing
VPlayed: Elevate and Monetize Your Streaming Experience With This Secure and Customizable VOD Platform
Video content has become a cornerstone of communication, entertainment, and education. Platforms like YouTube and Vimeo have democratized video sharing, enabling creators worldwide to reach vast audiences effortlessly. As the demand for more tailored, secure, and monetizable streaming solutions intensifies, there is a growing need for platforms that offer enhanced control and diverse revenue opportunities. VPlayed VPlayed is a state-of-the-art…
- E-commerce and Retail
YayCommerce: Transform Your WooCommerce Store with These Essential Plugins
Optimizing your Woocommerce store isn’t optional; it’s a necessity. Whether personalizing the customer experience, ensuring reliable email communication, or creating a dynamic pricing strategy, WooCommerce users face the challenge of finding tools that meet their unique needs. The right plugins can simplify this process, saving time and boosting conversions. YayCommerce YayCommerce offers a suite of premium WooCommerce plugins designed to…
- Analytics & Testing
User Experience Is Designing for the Customer and Their Medium, Not Your Company
When developing a presentation, white paper, case study, website, or even a mobile application, one of the most common pieces of client feedback I received was that the final design didn’t align with what they had envisioned. My response, though straightforward, was intentionally crafted to reframe their perspective: We didn’t design it for you; we designed it for your audience.…
- E-commerce and Retail
Shopify POS: Transform In-Person and Online Sales with Seamless Integration
Retailers face an overwhelming challenge when managing sales across online and in-person channels. Many POS systems on the market act as separate add-ons, requiring cumbersome integrations with existing platforms and resulting in fragmented operations. Shopify’s POS system is an exception, offering an incompatible solution and an inherent extension of the Shopify ecosystem. Shopify POS A few years ago, a local…
- Customer Data Platforms
How to Write Unbiased Survey Questions That Deliver Honest and Actionable Feedback
Creating effective survey questions is a balancing act that requires clarity, neutrality, and strategic structuring. Poorly crafted questions can lead to biased responses, compromising the quality of the data collected. This guide explores how to craft unbiased survey questions that elicit genuine, actionable responses while respecting the recipient’s autonomy. Well-designed surveys and their questions provide excellent benefits to organizations: Decision…
