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Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Customer Data Platformsupdate table demo pii data from sql bigquery

    BigQuery: How To Use SQL To Create Demo PII Name, Address, Email, and Phone Number Data

    Safeguarding the sensitive information of your customers is crucial. Personally Identifiable Information (PII), such as names, addresses, and phone numbers, is heavily regulated under data privacy laws like GDPR, CCPA, and HIPAA. However, developers, data analysts, and QA teams still need to work with realistic data for testing, development, or demonstrations. For example, I’ve been developing an OpenINSIGHTS demo account…

  • Social Media & Influencer MarketingHow Gender (Male and Female) Use Social Media

    Social Media Usage in 2024: How Gender Shapes Digital Behavior

    The Digital 2024 October Global Statshot report highlights how male and female users engage with social media differently. Understanding these behaviors helps businesses, marketers, and sales professionals tailor their content, campaigns, and e-commerce strategies for maximum impact. Table of ContentsWhy Do Digital Behaviors Differ?General Digital BehaviorDaily Internet UsageSocial ConnectivitySocial Media Platform PreferencesE-Commerce and Social MediaMobile Usage and Social MediaKey Takeaways…

  • Paid and Organic Search MarketingHow Technical SEO Impacts Website Rankings

    How Technical SEO Impacts Your Website’s Rankings

    When it comes to achieving higher rankings on search engines like Google, most people focus on keywords, backlinks, and content. While those elements are important, they won’t deliver results without a solid technical foundation. That’s where technical SEO comes in. It ensures your website is built so that search engines can crawl, index, and rank effectively. Technical SEO can feel…

  • Advertising TechnologyMobile Marketing Statistics, Facts, and Trends

    Mobile Marketing Statistics for 2024

    Mobile marketing has transformed how businesses connect with consumers. Leveraging channels like mobile apps, web, ads, SMS/MMS, and mobile video, this strategy capitalizes on the growing dominance of mobile devices in daily life. Below, we explore the latest statistics and trends shaping mobile marketing 2024. Table of ContentsWhat is Mobile Marketing?Key Mobile Usage StatisticsMobile Advertising ImpactMobile App TrendsMobile Email TrendsMobile-Friendly…

  • Social Media & Influencer MarketingSocial Media Engagement

    Social Media Engagement: A Controversial View of Investing In Your Brand on Social Media in 2025

    Social media once promised a level playing field where any brand—big or small—could connect directly with its audience. Early adopters found these platforms a fruitful ground for building loyal communities, fostering trust, and establishing their brand identity. As a brand, posting consistently and authentically allowed you to nurture a dedicated following who truly cared about what you had to say.…

  • Marketing InfographicsLinkedIn Usage and Statistics: A Comprehensive Overview

    LinkedIn Usage and Statistics: A Comprehensive Overview for 2024

    Since its launch, LinkedIn has evolved into a powerhouse platform with over 810 million members in over 200 countries. It’s the world’s largest professional networking site, helping businesses, recruiters, and job seekers connect, engage, and grow. In 2023, LinkedIn continues to generate impressive revenue—over $13 billion yearly—and shows no signs of slowing down. Below is a comprehensive look at the…

  • E-commerce and RetailTapfiliate: Affiliate Marketing Platform

    Tapfiliate: Maximize Your Brand’s Growth with Effortless Affiliate Marketing

    Businesses face increasing pressure to grow revenue while managing tight budgets. Traditional advertising can be cost-prohibitive, leaving companies searching for innovative, affordable ways to expand their reach. Affiliate marketing is a proven solution, enabling businesses to tap into networks of brand advocates who drive sales while keeping acquisition costs low. However, managing affiliate programs can be complex without the right…

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