Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
E-commerce and Retail
Claspo: Boost Your Online Sales or Lead Capture With Smart Popups
Capturing and retaining visitor attention is more challenging than ever. Website owners and marketers strive to convert fleeting visits into meaningful interactions, leads, and sales. However, achieving this without disrupting the user experience requires a delicate balance and tools. Claspo Enter Claspo, a versatile popup builder designed to enhance user engagement and maximize conversions on your website. With its intuitive…
-
Sales and Marketing Training
Service vs. Support: Crafting a Stronger Customer Experience
How a company interacts with customers determines future growth, profitability, and brand reputation. Sales, marketing, and business executives recognize that delivering quality experiences is no longer just a competitive edge but an absolute necessity. Yet, confusion often arises when distinguishing between customer service and customer support. While these terms are sometimes used interchangeably, they play distinct roles in fostering satisfaction,…
-
Sales Enablement, Automation, and Performance
8 Steps to Generate Leads for B2B Companies
Generating leads doesn’t have to be complicated. With the right steps, B2B companies can find and connect with the right clients quickly and effectively. Table of ContentsKnow Exactly Who You’re TargetingUse Multiple ChannelsMake It PersonalDo Your HomeworkEnsure Emails Get DeliveredKeep ImprovingBook Meetings with Interested LeadsBuild Real Relationships Need a quick guide on the B2B lead generation (leadgen) essentials? Here’s what…
-
Analytics & Testing
CX vs. UX: Understanding the Difference That Drives Your Digital Growth
Customer Experience (CX) and User Experience (UX) often appear intertwined because both focus on understanding and optimizing how people interact with products, services, and brands. From a sales and marketing perspective, enhancing both CX and UX builds trust and can significantly impact conversion rates, brand loyalty, and long-term profitability. Yet, essential distinctions shape how a business should improve its digital…
-
Customer Data Platforms
BigQuery: How To Use SQL To Create Demo PII Name, Address, Email, and Phone Number Data
Safeguarding the sensitive information of your customers is crucial. Personally Identifiable Information (PII), such as names, addresses, and phone numbers, is heavily regulated under data privacy laws like GDPR, CCPA, and HIPAA. However, developers, data analysts, and QA teams still need to work with realistic data for testing, development, or demonstrations. For example, I’ve been developing an OpenINSIGHTS demo account…