Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
Uscreen: How Transform Your Video Content into a Thriving Membership Business
Content creators face a common challenge: transforming their passion for video content into a sustainable, profitable business. Whether you’re a fitness instructor, educational content creator, or entertainment producer, monetizing your video content while building a loyal community can seem overwhelming. The technical complexities, marketing hurdles, and engagement challenges often prevent talented creators from reaching their full potential. Uscreen Uscreen empowers…
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Advertising Technology
Maximizing Marketing Efficiency: Why CPL is Challenging CPM for B2B Success
As B2B marketers head into the new year, the pressure to achieve more with fewer resources intensifies. Marketers are scrutinizing their strategies to ensure optimal returns on their investments, and two fundamental investment approaches— Brand-Building, activated typically by CPM executions (Cost-per-Thousand Impressions), and Demand Creation (activated by performance-based media which includes CPL executions (Cost-per-Lead)—are the two primary marketing strategies often…
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Sales and Marketing Training
The Six Stages of the B2B Buyer’s Journey
Over recent years, many articles have been written on buyer journeys and how businesses must transform to accommodate digital changes in buyer behavior. The phases that a buyer walks through are critical to your overall sales and marketing strategy, ensuring that you provide information to prospects or customers where and when they’re looking for it. How Digital Changed Everything The…
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Social Media & Influencer Marketing
Five Strategies for Brands To Increase Social Media Engagement on X
Success on X (formerly Twitter) heavily depends on your ability to generate meaningful engagement. The platform’s algorithm favors updates that spark conversations, mentions, and interactions. This comprehensive guide explores five proven strategies to enhance your X marketing strategy and drive brand engagement, focusing on leveraging the power of user mentions to amplify your reach. X Algorithm If you’d like to…
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Sales Enablement, Automation, and Performance
Three Sources for Finding New B2B Sales Leads in Social Media
At least three primary lead sources are available to you on which you can focus your B2B sales efforts to increase your revenues. They are … Your existing customers People that others know but who you do not Folks that you presently have absolutely no connection to Social media can and should play an integral part in your b2b sales efforts…
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Content Marketing
WordPress Plugin: Create a Simple Daily Theme Backup
Over the last few months, I’ve been working hard to improve the performance of my WordPress child theme. Periodically, I’d introduce an issue in my child theme as I optimized it, and I needed to revert to an older copy of the code I’d updated in my theme. However, the daily backups on my host are over a gigabyte, so it…
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Sales Enablement, Automation, and Performance
How to Sell to Executives: A Comprehensive Guide
Selling to executives presents a unique set of challenges and opportunities. Senior leaders are tasked with steering their organizations through unprecedented change while maintaining growth and profitability. They understand their business challenges intimately but may not have the time or inclination to delve into technical details or implementation specifics. This creates a delicate balance for salespeople: they must demonstrate deep…
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E-commerce and Retail
Modern Shopping and The Amazon Effect: Understanding Webrooming and Showrooming
Retail has transformed as consumers increasingly blend their digital and physical shopping experiences. Two key behaviors have emerged: webrooming and showrooming. Understanding these patterns is crucial for retailers and e-commerce stores to optimize customer experience and maximize sales potential. Webrooming Webrooming occurs when consumers research products online before making an in-store purchase. They do this to physically examine products, avoid…
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Marketing Infographics
The Rise And Evolution of Smartwatches: Are They A Marketing Opportunity For Your Brand?
One of my favorite investments in improving my health was my Apple Watch Ultra 2. It has been an amazing device that has helped transform my habits by reminding me to get away from the desk, warning me that I’m in a loud environment, recording my workouts, and alerting me when important notifications are coming through. Months ago, I purchased…
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Marketing Tools
Miro: The Flexible Digital Whiteboard for In-Office and Remote Collaboration
If you previously relied on Google Jamboard for brainstorming, collaboration, and visual ideation, now is the time to transition to a more robust and flexible tool. Miro allowed you to migrate your Jamboard files seamlessly and enhances your workflow with advanced features designed for teams of all sizes. Miro Miro is more than just a whiteboarding tool; it’s a complete…
