Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Online Marketing: How Easy Is It To Do Business With You Online?
When's the last time you tested your website to ensure every means of contact or conversion worked seamlessly? This week, I was trying to make contact with a company I wanted to do business with. Their site had only one…
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Bing: A Growing Search Engine You Shouldn’t Overlook
Many businesses overlook optimizing for Bing , assuming that Google's dominance renders other search engines irrelevant. However, Microsoft's Bing serves a substantial audience and offers unique opportunities that should not be underestimated. By understanding the characteristics of Bing users, its…
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5 Crucial Questions to Answer During Your Go-to-Market Testing Phase
Most business leaders already know that a strong go-to-market ( GTM ) strategy is essential when launching a new company, service, or product. Approximately 85% of companies say their GTM strategies help them boost revenue and sales. Gartner But...
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Is Anyone Asking Ask.com?
As of December 2024, Ask.com ranks as the #1,410 website in the United States, with an estimated 16.32 million monthly visits, according to Semrush data. Globally, it has historically reached significant audiences, boasting 100 million monthly users in 2012 through…
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Semrush: Find The Best Keywords in 2025 with the Keyword Magic Tool
Understanding your audience's search behavior is the secret to a successful digital strategy. Whether you're an SEO pro, a content marketer, or a PPC advertiser, finding the right keywords can determine your campaigns' reach, engagement, and ROI . However, uncovering…
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The Role of Patents in Marketing: Protection, Perception, and Strategic Impact
Patents have long been considered essential for protecting innovation, creating market differentiation, and building a foundation for growth. For startups, they can serve as both a shield against competitors and a signal of credibility to investors and partners. However, how…
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WebCEO: Boost Your Agency Growth with Professional SEO Tools
Agencies face mounting challenges in managing SEO, tracking competitors, and generating measurable results. Staying ahead requires more than individual tools; it demands a seamless, collaborative, and efficient system to succeed in search rankings and digital marketing campaigns. WebCEO WebCEO is…
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SubscriptionFlow: Simplify Subscriptions and Power Your Growth!
Managing a subscription-based business (like SaaS ) comes with unique challenges. From recurring billing to customer retention, handling the complexities while staying focused on growth can be overwhelming. As your business scales, these challenges only grow more complicated. That’s where…
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Why and How to Set Up a Gravatar Account (Even If You’re Not on WordPress)
Maintaining a consistent online presence is vital. Whether you're providing guest posts, contributing to forums, or signing up for online communities, your profile picture says a lot about who you are. Gravatar (Globally Recognized Avatar) provides a simple, efficient way…
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Serpstat: Unlock SEO and PPC Success with Advanced Site Audits and AI-Powered SEO Tools
Achieving success in search marketing can be overwhelming. From researching competitive keywords to auditing your site and tracking your rankings, the process requires powerful tools and accurate data. As businesses and marketers compete to stand out in search results, finding…
