Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
Content Workflow: Create, Collaborate, Approve With Generative AI… But Without the Chaos
Managing content at scale is harder than ever. Marketing and content teams are under constant pressure to meet deadlines, uphold brand standards, and deliver channel-specific assets—all while keeping pace with an explosion of content demands. Add in the growing role of AI tools for research and content generation (GenAI), and the process becomes even more complex. Teams often find themselves…
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Paid and Organic Search Marketing
SEO PowerSuite: The Complete SEO Platform Trusted by 2M+ Marketers
When it comes to dominating search engine rankings, marketers are constantly wrestling with a mix of data chaos, platform fatigue, and budget limitations. From keyword research to backlink analysis, managing multiple tools often slows execution and eats up your budget. If you’ve ever wished for a single solution to handle the entire SEO lifecycle—without monthly restrictions or cloud pricing traps—you’re…
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Content Marketing
Perforce: Version Control for Video and VFX Studio Workflows
Creative teams in animation, video, and virtual production face ever-growing complexity. As asset libraries balloon and project timelines shrink, bottlenecks in workflow and version control can stifle momentum. Artists, developers, and producers alike need seamless collaboration, scalable storage, and instant access to the right files at the right time. Perforce Perforce offers a high-performance version control platform purpose-built for the…
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Analytics & Testing
Landing Page Mistakes That Kill Conversions—And How to Fix Them
A landing page is a dedicated web page designed to guide visitors toward a single action—such as filling out a form, signing up for a newsletter, downloading a whitepaper, or making a purchase. Unlike other pages on your site that encourage exploration, a landing page should serve as a focused gateway, not an intersection. Its purpose is to lead users…
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Event Marketing
Teleprompter Pro: Studio-Grade Script Scrolling on Apple Devices
Delivering confident, polished video content used to demand expensive setups and rigid workflows. Today, with just an iPhone, iPad, or Mac, you can achieve the same studio-grade results—no crew required. For Apple users who want to stay on script, maintain eye contact, and record like a pro, there’s one tool that stands above the rest. Teleprompter Pro Teleprompter Pro is…
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Marketing Infographics
10 Keys to Mastering the Instagram Algorithm for Business Growth in 2025
Instagram’s algorithm in 2025 is a sophisticated system designed to deliver personalized, engaging content based on user behavior, interests, and interactions. For businesses and influencers, understanding this system is critical not only for visibility but for conversion and website traffic as well. One of the most effective ways to game the algorithm is to use Instagram’s content formats – Single…
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Mobile Marketing, Messaging, and Apps
Omnisend: WordPress Automated Marketing That Works With SMS, Email, and More
Growing a WordPress site means wearing a lot of hats. Whether you’re publishing content, managing a WooCommerce store, or building a membership site, you’re constantly chasing engagement, traffic, and conversions. But piecing together plugins for email, SMS, popups, and forms slows you down—and leaves growth on the table. What if your email marketing, SMS outreach, popups, automations, and audience segmentation…
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Content Marketing
NitroPack: Supercharge Your WordPress Site Speed Automatically
Speed is more than a luxury—it’s a necessity. A sluggish WordPress website doesn’t just frustrate users; it costs conversions, undermines SEO rankings, and erodes brand trust. Whether you’re running an online store, managing content, or scaling a high-traffic blog, performance optimization should be a top priority. Yet, many site owners find themselves buried in complex setups and half-effective plugins that…
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Martech Zone Tools
App: HTML Viewer and Editor for Email Signatures and Web Snippets
When you see an email signature you admire—or a section of a website that’s styled just right—copying the HTML directly can be tricky. Often, pasting it into a text editor strips out formatting, or worse, breaks the structure entirely. HTML Viewer and Editor The Martech Zone HTML Viewer solves that problem. Whether you’re replicating a professional email signature from someone…
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Content Marketing
Managing Your IP, Copyrights, and Digital Rights as a Content Creator in the Age of AI
In an era where artificial intelligence (AI) is not just a tool but an active content generator, creators are facing a rapidly evolving threat landscape. Original works—whether text, audio, visual, or video—can now be copied, remixed, or emulated with staggering realism by machines trained on publicly available data. Unfortunately, that data often includes content from creators who never gave their…
