Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Demandbase: The Ultimate Guide to B2B Marketing Orchestration
B2B buyers have access to a wealth of information and solutions. They expect seamless, personalized experiences tailored to their specific interests and needs. B2B brands must adopt a smarter go-to-market (GTM) strategy to meet these expectations. This is where marketing…