Gabriel Tay's Articles on Martech Zone
Total articles: 1
Gabriel Tay
Gabriel is the Director of Business Consulting at Emplifi, a leading customer engagement platform. For the last seven years, he has been focused on helping brands leverage the Emplifi Suite to excel in their customer experience and optimize their social media marketing through a data-driven approach. Gabriel is a digitally and technically savvy strategic thinker with 15 years of experience across digital, mobile and social media marketing.
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Advertising TechnologyGabriel TayJan 27, 2025
How to Avoid MarTech Bloat and Stop Bottlenecking Workflows that Drive Key Business Outcomes
Marketers are only using 33% of their MarTech stack’s full capabilities. Gartner When you consider the cost of various marketing technology solutions, from marketing automation and email marketing platforms to analytics and data solutions, utilizing only a third of any technology investment is a massive drain on an organization’s marketing and IT budget. But it’s not just a budgetary issue.…