Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Analytics & Testing
App: How to Run an A/B Test on Your Landing Page (Sample Size and Winner Calculators)
A/B testing, also known as split testing, is a powerful method used by businesses to compare two versions of a digital element to determine which one performs better. This can include any interactive touchpoint where users engage with a product or service, such as web pages, mobile app screens, email campaigns, digital advertisements, user interface components, or specific software application…
- Analytics & Testing
How to Map the Customer Journey for Better Marketing Insights
Understanding your customers’ journey is critical for creating successful marketing strategies. Mapping techniques provide valuable insights into how businesses interact with their clients at every stage of the purchasing process. This handbook will lead you through brainstorming a customer journey map, elucidating its benefits, and equipping you with practical tactics to enhance your marketing plan adeptly. Table of ContentsThe Importance…
- E-commerce and Retail
Is Social Commerce a Leading Payment Trend? 5 Ways To Adapt Your Strategy
Thanks to the rapidly increasing popularity of smartphones and platforms such as Facebook, Instagram, and TikTok, social commerce has quickly become part of our everyday lives. Social commerce is a subset of e-commerce that integrates social media and online social interactions into buying and selling. Unlike traditional e-commerce, which typically occurs in dedicated online stores and focuses on product listings…
- Social Media & Influencer Marketing
The Power of Social Networking: Investing in Connections in the Digital Age
If you want to go fast, go alone. If you want to go far, go together. African Proverb Social networking has become an integral part of our personal and professional lives. It goes far beyond simply staying in touch with friends and family; it’s a powerful tool that can shape careers, foster innovation, and create opportunities. It’s disappointing that our…
- Paid and Organic Search Marketing
Google Search Console: The Complete Guide and Your Prioritized Checklist for SEO Success in 2024
If you’ve been a reader for any length of time, you know how much I enjoy the challenges of SEO and the plethora of SEO tools available. As I worked with clients over the years, my organic search platform budget was extensive, and I believe the ROI was there. When I decided to focus beyond SEO and work as a CMO for…
- Public Relations
Pressfarm: Find Journalists To Write About Your Startup
Startups and small businesses face an uphill battle in gaining media attention. We’ve written about the importance and strategy of how to pitch and how not to pitch bloggers or journalists. With countless companies vying for the spotlight, cutting through the noise and sharing your unique story with the world is becoming increasingly challenging. Many entrepreneurs struggle to connect with…
- E-commerce and Retail
EKOM: Predict Non-Branded E-commerce Keyword Trends To Optimize For Demand
Today’s e-commerce landscape is fiercely competitive. Businesses face numerous challenges regarding search engine optimization (SEO). The process is often slow, labor-intensive, and yields unpredictable results. Many online retailers find themselves trapped in a cycle of constant adaptation, struggling to keep up with algorithm changes and emerging trends. The need for a more responsive, data-driven approach to e-commerce SEO has never…
- Social Media & Influencer Marketing
Creating Loyal Brand Ambassadors and Strengthening Your Brand Through Quality UGC
We recognize that now, more than ever, influencers and brand ambassadors are taking on a much bigger role in determining the future of brands. We’ve been working with them for a long time and during this period, we’ve also been refining our approach with them. Influencers play a significant role in shaping consumers’ purchase decisions: New research shows that 69%…
- Customer Data Platforms
Universal Consent & Preference Management: A Scholarly Exploration
Universal Consent and Preference Management (UCPM) has emerged as a critical facet of digital data governance, primarily due to stringent regulatory environments and heightened consumer awareness about privacy. This article delves into the theoretical underpinnings, practical implementations, and future prospects of UCPM, emphasizing its significance in contemporary data ecosystems. Consent and user preference management have become paramount in an era…
- Advertising Technology
Combatting Fraudulent Bots: Essential Strategies for Business Protection
As fraudulent attacks become more nuanced and disruptive, bot detection has become an ongoing challenge for global business. Simply put, bot detection refers to identifying and distinguishing real people from non-human users. Not all bots are bad, but when used with the wrong intention, they can cause irrevocable damage. They are often the weapon of choice by fraudsters looking to…
