Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Analytics & Testing
Unlocking Keyword-Level Call Tracking in WordPress: A Rank Math & GA4 Solution
If your business relies on phone calls for sales, understanding which keywords drive phone calls is crucial for optimizing campaigns and maximizing ROI. We have had multiple service organizations that relied on organic searches for acquisition and phone calls for sales. However, neither their internal call system nor their phone bank offered a means to track phone calls back to…
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Email Marketing & Automation
Sendlane: Empowering eCommerce Brands with Integrated Email, SMS, Review, and Form Management
E-commerce businesses face numerous challenges in retaining customers and driving repeat purchases. With the proliferation of marketing channels and tools, many companies struggle to create cohesive, personalized experiences that resonate with their audience. The fragmentation of customer data across multiple platforms often leads to disjointed messaging and missed opportunities for engagement. Moreover, the complexity of managing various marketing tools can…
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Sales Enablement, Automation, and Performance
Kiflo: Empowering Referral, Affiliate, and Partner Programs
Companies increasingly recognize the power of partnerships to drive growth and expand market reach. However, managing partner programs can be complex and time-consuming, often involving manual processes, disparate tools, and fragmented communication channels. This inefficiency can hinder the potential of even the most promising partnerships. Kiflo Kiflo is an all-in-one partner relationship management (PRM) platform. It offers a comprehensive solution…
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Content Marketing
Pagecloud: An All-in-One Website and Online Store Builder for Modern Businesses
Having a solid online presence is crucial for businesses of all sizes. However, many entrepreneurs and marketers struggle to create and manage professional-looking websites representing their brand. The technical complexities of web design and the need for ongoing optimization and maintenance can be overwhelming for those without extensive coding experience or large IT budgets. Pagecloud Pagecloud is an innovative, all-in-one…