Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Short.io: Elevate Your Link Management with Branded Short URLs
Are you tired of lengthy URLs that clutter your marketing materials and social media posts? Do you wish for a way to track the performance of your links and gain valuable insights into audience engagement? In today's digital landscape, effective…
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Affectiva: Minimizing Disruptions in Market Research with Calibration-Free Eye Tracking
Accurate market research is essential in today’s fast-paced and data-driven marketing landscape. Insights derived from consumer behavior and emotional engagement help marketers fine-tune their strategies, understand their audience, and ultimately make more informed decisions. By leveraging accurate market research, brands…
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Keak: The First AI Agent Capable of Continuous, Automated A/B Testing and Optimization
Website optimization is essential for businesses aiming to maximize conversions and provide a superior user experience. However, testing various website elements to identify winning variations can be time-consuming, costly, and complex. That’s where Keak steps in. Keak Keak is the…
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The Secret Sauce to YouTube Success: How to Skyrocket Your Likes and Views
With over 2 billion logged-in users monthly, YouTube is a powerful channel for brands, marketers, and influencers to showcase content and tap into an extensive audience base. It's been an invaluable tool for businesses to achieve their goals and influencers…
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7 Ways that AI is Revolutionizing Email Marketing
If you haven't looked at your subscriber list retention lately, you may be surprised how many subscribers are churning continuously. There are plenty of options out there for great products, so consumers aren't sticking around for crappy batch and blast…
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What is Preloading, and How Does it Impact Core Web Vitals and Your User Experience?
According to Google Search Console ( GCS ), one area of improvement I have on Martech Zone is improving my mobile performance as per Core Web Vitals ( CWV ), a set of metrics that Google uses to evaluate page…








