Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
Short.io: Elevate Your Link Management with Branded Short URLs
Are you tired of lengthy URLs that clutter your marketing materials and social media posts? Do you wish for a way to track the performance of your links and gain valuable insights into audience engagement? In today's digital landscape, effective…
-
Cardlytics: Turning Purchase Data into Measurable Marketing Impact with Card-Linked Marketing
Marketers today face a persistent blind spot: it is difficult to know where customers are shopping, how they split their spending across competitors, and what truly drives incremental growth. Traditional digital advertising often delivers impressions but struggles to prove whether…
-
Affectiva: Minimizing Disruptions in Market Research with Calibration-Free Eye Tracking
Accurate market research is essential in today’s fast-paced and data-driven marketing landscape. Insights derived from consumer behavior and emotional engagement help marketers fine-tune their strategies, understand their audience, and ultimately make more informed decisions. By leveraging accurate market research, brands…
-
Sales: Maximize Your Productivity With Theses Essential Hacks and Tools
Every day, we seem to have less time to accomplish our work. It’s paradoxical because countless apps, hacks, and devices promise to save us time. Yet, these tools can sometimes become distractions, ironically draining our productivity rather than boosting it.…
-
AIR: Transforming Creative Content into Billions of Views Across Global Channels
Navigating the complexities of video content channels can be overwhelming. Brands and individuals face the challenge of standing out on platforms like Instagram , YouTube , TikTok , and more, where competition is fierce and audiences constantly shift. Trying to…
-
Keak: The First AI Agent Capable of Continuous, Automated A/B Testing and Optimization
Website optimization is essential for businesses aiming to maximize conversions and provide a superior user experience. However, testing various website elements to identify winning variations can be time-consuming, costly, and complex. That’s where Keak steps in. Keak Keak is the…
-
The Secret Sauce to YouTube Success: How to Skyrocket Your Likes and Views
With over 2 billion logged-in users monthly, YouTube is a powerful channel for brands, marketers, and influencers to showcase content and tap into an extensive audience base. It's been an invaluable tool for businesses to achieve their goals and influencers…
-
Public Speaking: How Overcoming This Fear Advanced My Career Beyond My Imagination
Ironically, one of the biggest sources of fear can also be the key to career success. I know firsthand because I failed my Public Speaking class at night school. It wasn’t just nerves – it was so intense that my…
-
7 Ways that AI is Revolutionizing Email Marketing
If you haven't looked at your subscriber list retention lately, you may be surprised how many subscribers are churning continuously. There are plenty of options out there for great products, so consumers aren't sticking around for crappy batch and blast…
-
What is Preloading, and How Does it Impact Core Web Vitals and Your User Experience?
According to Google Search Console ( GCS ), one area of improvement I have on Martech Zone is improving my mobile performance as per Core Web Vitals ( CWV ), a set of metrics that Google uses to evaluate page…
