Alyse Falk's Articles on Martech Zone

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Alyse Falk

Alyse Falk is a freelance writer with experience in digital marketing, technologies, content marketing, marketing trends, and branding strategies. Alyse also writes for several reputable sites where she shares her hints for creating content.
  • Marketing ToolsWhat Is Marketing Content Management - MCM?
    Alyse FalkSep 6, 2022

    What Is Marketing Content Management (MCM)? Use Cases and Examples

    It takes a lot to run successful marketing campaigns today. They involve myriad marketing activities and content that need to be managed. For this, flawless internal coordination is required. Moreover, you need to be in the right place at the right time if you want your campaigns to impact today’s sophisticated consumer market. As you can see, the creation and…

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