Adam Gillrie's Articles on Martech Zone
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We Built a Tool to Measure AI Compatibility for Dealer Websites. Here’s What 700+ Scans Revealed.
As AI-powered search tools gain adoption (ChatGPT, Perplexity, Google's AIO, Claude, and others) we wanted to answer a straightforward question: Are automotive dealer websites ready for these systems to access and understand them? We wanted something measurable. Can AI crawlers…