Amie Milner's Articles on Martech Zone
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Sales Enablement, Automation, and Performance
Healthy Competition Is Good, but It’s Time to End the Sales and Marketing Feud
Although you might not admit it to HR, sometimes a tiny bit of rivalry crops up between sales and marketing. These two teams share close quarters, but at times, they seem to come from different planets, speaking different languages and with different goals and expectations. It can be challenging to uncover this rivalry, even more so to acknowledge and admit…