Alicia Rother's Articles on Martech Zone

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Alicia Rother

Alicia Rother is a freelance content strategist who works with small businesses and startups to boost their brand reach through creative content design and write-ups. Her area of expertise includes digital marketing, infographics, branding, and graphic design.

Content Marketing

Alicia RotherMar 15, 2021

The 6 Key Characteristics of a Business Logo

Once, when talking about logos, the legendary logo designer of IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT said this: A logo doesn’t sell, it identifies. Paul Rand To be the most comprehensive and representative identity for your brand, every feature in your logo design must be there for a reason. Each aspect must be telling something about your brand.…

The 6 Key Characteristics of a Business Logo

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