Adam Shigem's Articles on Martech Zone
Total articles: 1
Adam Shigem
Adam Shigem is a strategist at Fell Swoop – a digital design firm in Seattle. Adam has over 4 years’ experience helping brands like Windows, Office 365, T-Mobile, and Brooks Running connect with their audience in meaningful ways across multiple channels.
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Analytics & Testing
Adam ShigemApr 22, 2017
To Tweet or Not to Tweet
A beginner’s guide to decide if Twitter is right for your digital strategy They don’t ‘get’ their users! Shares are down! It’s cluttered! It’s dying! Marketers – and users – have had plenty of complaints about Twitter recently. However, with over 330 million active users worldwide, the social media platform seems to be doing just fine. Usage has accelerated for…