Adam Small's Articles on Martech Zone
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Navigating the Minefield of Mobile Ad Fraud: Strategies, Insights, and State of the Industry
Mobile ad fraud is a significant challenge within the advertising industry, undermining the effectiveness and efficiency of mobile campaigns. Understanding the various forms of fraud and implementing strategies to combat them is crucial for advertisers looking to safeguard their investments.…
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How to Drive Real Results with Mobile Coupons and Consumer Savings Trends
The rise of the smartphone has redefined countless aspects of daily life, and saving money is no exception. Once limited to newspaper clippings and desktop printouts, coupons have evolved into a fast, digital, and highly personalized experience that travels wherever…
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How to Increase Your Mobile Conversions and Leads
Here's some homework for you before you even read this. What's your percentage of conversions that happen via mobile and desktop? In Google Analytics, select Conversions > Goals > Conversions and select Mobile Traffic for your first group and Non-Mobile…
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Content Marketing for Real Estate
When we built Agent Sauce combining sites, IDX integration, tours, mobile tours, video tours, email marketing, SMS messaging, and direct mail, we knew that content marketing was key to driving more sales to agents. And, not surprisingly, our agents that…
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A Day In The Life Of The Internet
2.4 billion internet users worldwide with 70% of them using the internet every day. That's 37.3% of the world's population... an increase of 566% since the year 2000. The number of mobile devices used to access the Internet has doubled,…
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How to Use Text Messaging to Win Love, Leads, And Revenue
Text messaging ( SMS ) has been a foundation of our success with our real estate marketing platform. When a property gets a visitor, they request information via text from a sign we post on their lawn. When the response…
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What Works in Mobile Rich Media Advertising?
Mobile growth is unrelenting and indisputable. However, within the realm of mobile marketing strategies , the wave of high bandwidth smartphones are bringing some lucrative results when it comes to rich media advertising. This infographic from Celtra reflects engagement data…
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The Tallest iPhone Yet (Parody)
It's time for some fun! I genuinely enjoy a good spoof and love it when it's targeted towards a company like Apple (of which I'm a total fanboy). Brand perfection brings the opportunity for ridicule, especially when it seems that…
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Reaching College Students?
It shouldn't be any surprise that if you need to reach college students, you need not look any further than their phone. The amount of information, innovative tools, and functionality that are now available on your phone means that people…
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10 Mobile Strategy Considerations
Planning to embrace mobile engagement in a big way? There are many considerations that companies simply don't anticipate or work to maximize their mobile strategies. Make sure to pay heed to the following tips: Seamless Technology - While technology for…