Adam Small's Articles on Martech Zone
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A Day In The Life Of The Internet
2.4 billion internet users worldwide with 70% of them using the internet every day. That's 37.3% of the world's population... an increase of 566% since the year 2000. The number of mobile devices used to access the Internet has doubled,…
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How to Use Text Messaging to Win Love, Leads, And Revenue
Text messaging ( SMS ) has been a foundation of our success with our real estate marketing platform. When a property gets a visitor, they request information via text from a sign we post on their lawn. When the response…
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What Works in Mobile Rich Media Advertising?
Mobile growth is unrelenting and indisputable. However, within the realm of mobile marketing strategies , the wave of high bandwidth smartphones are bringing some lucrative results when it comes to rich media advertising. This infographic from Celtra reflects engagement data…
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The Tallest iPhone Yet (Parody)
It's time for some fun! I genuinely enjoy a good spoof and love it when it's targeted towards a company like Apple (of which I'm a total fanboy). Brand perfection brings the opportunity for ridicule, especially when it seems that…
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How to Become a Mobile App Developer
I always thought that mobile browser applications would overtake mobile apps - much like SaaS applications have overtaken desktop software. However, with privacy issues, geolocation, swiping and other mobile capabilities... it looks like mobile applications are here to stay. This…
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Reaching College Students?
It shouldn't be any surprise that if you need to reach college students, you need not look any further than their phone. The amount of information, innovative tools, and functionality that are now available on your phone means that people…
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4 Keys to a Successful Mobile Campaign
The folks at Milo have done it again with this infographic , providing evidence that the low cost and great return on mobile marketing campaigns should be a strategy in everyone's small business. Today, 46 percent of all U.S. adults…
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10 Mobile Strategy Considerations
Planning to embrace mobile engagement in a big way? There are many considerations that companies simply don't anticipate or work to maximize their mobile strategies. Make sure to pay heed to the following tips: Seamless Technology - While technology for…
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3 Ways Businesses Struggle with Mobile
Mobile adoption is skyrocketing but few businesses are responding. Those who are are seeing incredible results on their investment... those who are not are being left behind. The message in this infographic could not be any clearer. It's the strategies,…
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Social Local Mobile Behavior
Rocketfuel has produced this infographic with some details for mobile, social and local behavior. The intersection of social, local, and mobile marketing represents an early and still untapped opportunity for marketers. To make some sense of the SoLoMo landscape, we…
