Adam Small's Articles on Martech Zone
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What Works in Mobile Rich Media Advertising?
Mobile growth is unrelenting and indisputable. However, within the realm of mobile marketing strategies , the wave of high bandwidth smartphones are bringing some lucrative results when it comes to rich media advertising. This infographic from Celtra reflects engagement data…
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The Tallest iPhone Yet (Parody)
It's time for some fun! I genuinely enjoy a good spoof and love it when it's targeted towards a company like Apple (of which I'm a total fanboy). Brand perfection brings the opportunity for ridicule, especially when it seems that…
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How to Become a Mobile App Developer
I always thought that mobile browser applications would overtake mobile apps - much like SaaS applications have overtaken desktop software. However, with privacy issues, geolocation, swiping and other mobile capabilities... it looks like mobile applications are here to stay. This…
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Reaching College Students?
It shouldn't be any surprise that if you need to reach college students, you need not look any further than their phone. The amount of information, innovative tools, and functionality that are now available on your phone means that people…
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4 Keys to a Successful Mobile Campaign
The folks at Milo have done it again with this infographic , providing evidence that the low cost and great return on mobile marketing campaigns should be a strategy in everyone's small business. Today, 46 percent of all U.S. adults…
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3 Ways Businesses Struggle with Mobile
Mobile adoption is skyrocketing but few businesses are responding. Those who are are seeing incredible results on their investment... those who are not are being left behind. The message in this infographic could not be any clearer. It's the strategies,…