Text messaging has been a foundation of our success with our real estate marketing platform. When a property gets a visitor, they request information via text from a sign we post on their lawn. When the response is provided with a mobile tour and realtor information, the realtor is immediately notified and can call the visitor to see if they need help. Simply put, our agents that utilize the system close properties faster.
Marketing texts have a 98% open rate, a 45% response rate and the conversion rate for leads who were sent three or more text messages after the initial contact is 328%, industry-wide. You read that right… and compared to other marketing mediums, the text message is universal across any mobile device. No need for design, development or other modifications – just send and wait for the response! Just be sure to work with a reputable text messaging service and always get permission. Unlike other mediums, the penalties for abusing text messages are enormous.
Download the full Leads360 report, Text Messaging for Better Sales Conversion, and learn more about how to use text messaging effectively in the selling process
Despite what you might guess, calls to businesses are not decreasing as investment in digital marketing grows. Instead, the investment in digital marketing has actually led to a dramatic rise in calls to businesses.