Bill Bruno

Bill Bruno, CEO of Celebrus joined as the VP of North America and became CEO in October 2021. He has decades of experience in the media, data, and analytics sectors and a passion for fostering a culture of innovation to drive transformational change. Prior to Celebrus, Bill served as CEO for an AIM-listed company that successfully acquired his consulting business.
  • CRM and Data PlatformsOmnichannel Marketing Strategies and Data for Consumer and Brand Perspectives

    Omnichannel Marketing: A Tale of Two Perspectives

    Omnichannel marketing has two different perspectives: the brand and the consumer. For a consumer, it refers to all the diverse ways you can interact with a brand and desire the same experience in all of them. For brands, it’s about understanding the journeys, capturing the right information, and ensuring that the channels that perform best are getting the most attention.…

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