Brooke Kovanda's Articles on Martech Zone

Total articles: 1
Brooke Kovanda

Brooke Kovanda

Brooke Kovanda is an Orr Fellow & Marketing Coordinator at PERQ, an engagement technology company in Indianapolis. There she drives content and design creation for advertising products, and provides support for new market research and exploration. Outside of work, Brooke enjoys to read, travel, listen to classic Rock ’n' Roll.
  • Mobile and Tablet Marketingmicro moments
    Brooke KovandaFeb 10, 2017

    The Impact of Micro-Moments on the Consumer Journey

    A hot marketing trend that we’ve begun hearing more and more about are micro-moments. Micro-moments are currently influencing buyer behaviors and expectations, and they’re changing the way consumers shop across industries. But what exactly are micro-moments? In what ways are they shaping the consumer journey? It’s important to understand how very new the idea of micro-moments is in the digital…

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