Brooke Kovanda's Articles on Martech Zone

Total articles: 1
Brooke Kovanda

Brooke Kovanda

Brooke Kovanda is an Orr Fellow & Marketing Coordinator at PERQ, an engagement technology company in Indianapolis. There she drives content and design creation for advertising products, and provides support for new market research and exploration. Outside of work, Brooke enjoys to read, travel, listen to classic Rock ’n' Roll.
  • Sales and Marketing TrainingImpact of Micro-Moments
    Brooke KovandaFeb 10, 2017

    The Impact of Micro-Moments on the Consumer Journey

    A hot marketing trend that we’ve begun hearing more and more about is micro-moments. Micro-moments are currently influencing buyer behaviors and expectations, changing how consumers shop across industries. Micro-Moments But what exactly are micro-moments? In what ways are they shaping the consumer journey? It’s essential to understand how new the idea of micro-moments is in digital marketing. Think with Google leads…

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