Bill Swift's Articles on Martech Zone

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Bill Swift

Bill Swift

Bill Swift has led Brierley's technology organization since January of 2001 and took on the role of CEO in April 2022. In his tenure as CEO, he has quickly finalized the company’s transformation from an agency to a strong technology provider. As CTO, his responsibilities continue to span from technology architecture and product strategy to client implementations and operational support. Having participated in the successful adoption of international technology standards, Bill is a contributing author of publications focused on distributed computing architecture and holds several software design patents.
  • CRM and Data PlatformsThe future of customer loyalty programs
    Bill SwiftFeb 16, 2023

    The Future Of Customer Loyalty Programs

    Customer loyalty programs have been a mainstay of brand interactions with consumers through the decades. In the early days of customer loyalty programs, brands focused on their best customers and offered rewards to increase their share of wallet. For example, the American Airlines AAdvantage program was designed to motivate the 2% of customers who contributed 25% or more of the…

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