Colleen Fahey's Articles on Martech Zone

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Colleen Fahey

Colleen Fahey

Colleen Fahey is a creative executive with deep experience in branding and marketing at multiple touchpoints. Throughout her career, Colleen has served as an executive creative director for leading brands in the US, Europe, Latin America and Asia. She approached Sixième Son, the Paris-based sonic branding agency which has created over 450 sonic identities, about expanding to North America.
  • Content MarketingWhat is a Sonic Identity Branding Strategy?
    Colleen FaheyJun 5, 2023

    How Brands Use Sonic Identity to Stand Out Against Large Competitors

    If you’re a smaller brand, you probably struggle to create awareness, especially if your main competitors are well-known incumbent brands (think TurboTax in the consumer tax-prep space or Coca-Cola in beverages). This is precisely the challenge that TaxAct, an online tax filing service, faced. The company had invested in very clever ads, but when consumers thought about the TV commercials…

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