Chris Hoyt's Articles on Martech Zone

Total articles: 2
Chris Hoyt

Chris Hoyt

Chris is a seasoned B2B marketing strategist, educator, and communicator with over 25 years of experience helping more than 100 organizations—from biotech to candy—bridge the communication gap between technical experts and their audiences. Known for sparking “Ah Ha!” moments through clear, data-driven strategies grounded in economics and empirical methods, he thrives on turning complex ideas into actionable insight. Currently serving as Marketing Director at Onebridge in Indianapolis, Chris also mentors local entrepreneurs and small businesses.
  • Customer Data Platforms
    Big Data and Real-Time Marketing
    Chris HoytMar 3, 2016

    Big Data is Pushing Marketing into Real-Time

    Marketers have always sought to reach their customers at just the right moment – and to do so before their competitors. With the advent of the Internet and real-time analytics, the timeframe for being relevant to your customers is shrinking. Big Data is now making marketing even faster, more responsive, and more personal than ever before. The massive amounts of…

  • Analytics & Testingperscio touchdown
    Chris HoytFeb 11, 2015

    The Data Points to a Surprise Super Bowl Commercial Winner

    The most effective Super Bowl commercials may not be the ones you think. While our ability to collect data is growing, our ability to understand data is still catching up. At Perscio, our team of data scientists did a deeper analysis of Twitter activity during the Super Bowl and found that the most popular commercials aren’t necessarily the ones getting…

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