Analytics & Testing, Big Data, Data, Technology

Big Data is Pushing Marketing into Real-Time

Marketers have always sought to reach their customers at just the right moment – and to do so before their competitors. With the advent of the Internet and real-time analytics, the timeframe for being relevant to your customers is shrinking. Big Data is now making marketing even faster, more responsive, and more personal than ever before. The massive amounts of information and computing power from the cloud, which is increasingly available and affordable, means that even small businesses can respond to markets in real-time, know their customers’ wants and needs (perhaps before they do), and predict and anticipate changes. What

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Analytics & Testing, Content Marketing, , Technology

The Data Points to a Surprise Super Bowl Commercial Winner

The most effective Super Bowl commercials may not be the ones you think. While our ability to collect data is growing, our ability to understand data is still catching up. At Perscio, our team of data scientists did a deeper analysis of Twitter activity during the Super Bowl and found that the most popular commercials aren’t necessarily the ones getting the best results. Also, at the end of this article is an interactive view of our data! Our Hypothesis Negative emotional reactions lead to more volume, but positive emotions generate more engagement. Most people by now are familiar with the

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