Content Marketing, Graphic Design, Marketing Books

What is Neuro Design?

Neuro Design is a new and growing field that applies insights from the mind sciences to help craft more effective designs. These insights can come from two main sources: The general principles of Neuro Design best practices that have been derived from academic research on the human visual system and the psychology of vision. These include things like which areas of our visual field are more sensitive to noticing visual elements, thus helping designers compose more effective images. Design and marketing agencies, as well as brand owners, are increasingly commissioning their own neuro research to assess specific design options. For

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