Darren Bridger's Articles on Martech Zone

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Darren Bridger

Darren Bridger

Darren Bridger works as a consultant to designers and marketers, advising on using and analyzing data that taps into consumers' non-conscious thinking and motivations. He was one of the original pioneers of the Consumer Neuroscience industry, helping to pioneer two of the first companies in the field, then joining the world's largest agency, Neurofocus (now part of the Nielsen company), as its second employee outside the United States.
  • Marketing BooksWhat is Neuro Design? Neuromarketing
    Darren BridgerMar 4, 2017

    What is Neuro Design?

    Neuro Design is a growing field that applies insights from the mind sciences to help craft more effective designs. These insights can come from two main sources: The general principles of Neuro Design best practices have been derived from academic research on the human visual system and the psychology of vision. These include things like which areas of our visual…

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