The 12 Brand Archetypes: Which One Are You?

We all want a loyal following. We’re constantly looking for that magical marketing plan that will connect us to our audience and make our product an irreplaceable part of their life. What we don’t often realize is that connections are relationships. If you aren’t clear about who you are, no one is going to be interested in you. It’s critical you understand who your brand is, and how you should be starting a relationship with your customers. There are 12 basic identities—or archetypes—a brand can assume. Below, I’ve broken down all 12 to help you