Diaz Nesamoney's Articles on Martech Zone
Total articles: 1
Diaz Nesamoney
Diaz Nesamoney is an accomplished technology entrepreneur who founded three successful technology companies, all harnessing the power of data to power enterprise and consumer applications. Currently, Diaz is Founder, President and CEO of Jivox, a company that provides a technology platform for data-driven personalized advertising and marketing. Diaz is also the author of the first book on using data and technology to personalize digital advertising.
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Advertising Technology
Diaz NesamoneyApr 18, 2020
Cookies Are No Longer Worth a Fortune: How Identity and Personalization Are Changing in a Post-Cookie World
When we log into our Uber app, it automatically pulls up our most recent destinations. When we visit a clothing website, we see suggested items derived from our previous purchases. When we browse camping gear online, we’re quickly served relevant banner ads for that merchandise. When we open Google or Apple Maps, we’re offered commonly-visited destinations based on time and…