Douglas Karr's Articles on Martech Zone
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Human-Centric B2B Outreach: 7 Techniques for Meaningful Engagement and Lead Generation
It's not often that I write about non-technical subjects. This topic, though, continues to rear its ugly head with the onslaught of automated, shallow pitches that I receive via LinkedIn and email. Throughout the years, I've worked with some amazing…
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Crayo: Create Viral-Ready Video Clips in Seconds Using AI
Video content creators face the challenge of consistently producing engaging short-form content that stands out on platforms like TikTok , Instagram , and YouTube Shorts . Traditional video editing can be time-consuming, with manual clipping, subtitle generation, and optimizing videos…
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KrispCall: Elevate Your Sales Engagement with Advanced Telephony Capabilities Inside Your CRM
Seamless and effective communication is critical for establishing trust and fostering customer relationships. However, many companies struggle with managing multiple communication channels, maintaining detailed call logs, and staying on top of conversations across different time zones. The need for a…
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Retail Identity Graphs: Identity Management Is The Foundation of Accurate Customer Insights and Predictive AI
Retailers today face an evolving landscape where personalized customer experiences are expected across all touchpoints. With customers engaging across a myriad of channels, creating and maintaining a unified view of each individual is a significant challenge. This is where an…
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Vimeo: Actionable Video Analytics for Marketing, Training, and Sales
For many organizations, video performance is still judged by surface-level numbers. Views rise, dashboards look busy, and reports get shared, yet teams struggle to understand what actually worked, what failed, and why audiences disengaged. As video becomes a primary channel…
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Stop Assuming I Know You or Your Product!
At least a few times each week, an email lands in my inbox that is clearly well-intentioned, thoughtfully written, and completely forgettable. It feels personal. It sounds friendly. It often comes from a founder. And yet, I have no idea…
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Appy Pie App Builder: User-Friendly, No-Code App Building Platform
Creating mobile applications used to mean hiring expensive developers or learning complex programming languages, which took valuable time and resources. Today, individuals and businesses need quicker solutions to adapt to digital demands. Enter Appy Pie App Builder —an innovative, no-code…
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ChatGPT: How To Utilize Generative AI To Develop Your Ideal Customer Profile
The Gartner Ideal Customer Profile ( ICP ) framework is a structured approach for defining a business's most valuable customer segments. This methodology goes beyond basic demographics to paint a clear picture of the ideal customer based on their characteristics,…
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Saleshandy: Scale and Automate Your B2B Lead Generation and Cold Outreach Success
B2B sales professionals and marketers know the challenge of generating qualified leads ( leadgen ) and getting responses from cold emails. Managing various tools for email tracking, lead generation, and outreach often means juggling multiple platforms. What if there was a…
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Pulse: Boost Conversions with Real-Time Social Proof
In a digital landscape filled with skeptical consumers and short attention spans, capturing a website visitor’s interest—and keeping it—can feel almost impossible. Without any form of social proof , visitors may not trust your brand or feel compelled to take…