Douglas Karr's Articles on Martech Zone
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Vee24: Increase E-commerce Conversions and Average Order Value with Live Video Chat
E-commerce sites face the constant challenge of attracting customers and providing an engaging, seamless experience that converts browsers into buyers and one-time purchasers into loyal clients. With the rise of online shopping and the increasing demand for personalized customer service,…
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Webtrends: Transform Your Web App Data into Actionable Insights with On-Premise Analytics
Web application developers and marketers face the relentless challenge of understanding user behavior, enhancing user experience, and optimizing their online presence. Data-driven decisions are vital, yet data collection and analysis complexity often become a stumbling block. Organizations, particularly in healthcare,…
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IONOS: Launch Your S-commerce Strategy Easily With A Social Buy Button
Buying on social media typically involves a different buying behavior than traditional e-commerce. Consumers on social media typically see a product, watch a testimonial or influencer, and then purchase it. While brands with expensive products can build awareness and nudge…
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How to Roll Up and Pack a Suit for a Business Trip — Without Ruining It
Business travel often comes with its fair share of frustrations, but arriving at your destination with a wrinkled suit shouldn’t be one of them. While many seasoned travelers invest in garment bags or wrinkle-free fabrics, knowing how to fold and…
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Storylane: Convert Visitors with Product Tours and Demos You Can Build in 10 Minutes
SaaS companies often grapple with showcasing their products effectively to potential customers. Creating product demos presents a myriad of challenges for SaaS companies. Anonymizing the user interface for privacy, incorporating call-outs to highlight key features, editing for a polished finish,…
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WordPress: How to 301 Redirect Pagination Pages to the Parent URL
It may be anecdotal, but I’m finding that Google Search Console is becoming more comprehensive in its reporting. So much so that I’ve begun to lean on it more and more… especially to identify pages not found on the site…
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The 5 Key Elements To Crafting The Perfect Sales Proposal
Sales proposals are crucial tools in the B2B sales process, serving as the bridge between a prospect’s needs and the solution offered by a sales professional. To create an effective sales proposal, one must adhere to a structured approach that…
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Sovrn: A Comprehensive Platform for Publishers to Maximize Revenue
Publishers face the ongoing challenge of balancing content creation with efficient monetization strategies. While creating high-quality content is crucial, the complexity of managing ad operations, affiliate programs, and data monetization often hampers growth. To address these challenges, Sovrn offers an…
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What Are The Most Popular Bookmarking Platforms To Read-It-Later?
Bookmarking is a digital method to save and organize web pages online. It allows users to store links to web resources and articles they find interesting or wish to access later. Originally, bookmarks were just a simple feature within browsers,…
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How Does QR Code Payment Technology Work?
In the ever-evolving landscape of financial transactions, QR code payment technology has emerged as a revolutionary force, transforming how businesses and consumers interact. This innovative payment method, symbolized by the quick and recognizable QR code, signifies a shift toward efficiency…
