Douglas Karr's Articles on Martech Zone

Total articles: 4.092 | Page 140 of 410

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Douglas KarrNov 25, 2023

What Is A Social Media Management System?

A Social Media Management System (SMMS) is a multifaceted tool designed to streamline and enhance an organization’s social media presence across various platforms. This system is an organization’s central social media interaction hub, not just a marketing platform. With a…
Douglas KarrNov 24, 2023

Are Emojis Effective In Your Marketing Communications?

I’m not sold on using emojis (graphical representations of emoticons). I find emojis somewhere in between texting shortcuts and cussing. I personally love using them at the end of a sarcastic comment, just to let the person know I don’t…
Douglas KarrNov 24, 2023

What is a Robots.txt File? Everything You Need To Write, Submit, and Recrawl a Robots File for SEO

We’ve written a comprehensive article on how search engines find, crawl, and index your websites. A foundational step in that process is the robots.txt file, the gateway for a search engine to crawl your site. Understanding how to construct a…
Douglas KarrNov 23, 2023

Shor: The Linktree Alternative For Building Beautiful Rich Micro-Pages

If your social media profile link points to a single home page, you’re likely losing out on engaging your social profile visitors. Linktrees are tools that aggregate multiple links into one page… typically aggregating several calls-to-action that may interest your…
Douglas KarrNov 21, 2023

WPtouch Pro: WordPress Themes Focused on Mobile-First Businesses

The rise of mobile-first browsing is a trend that cannot be ignored. Mobile internet usage has significantly transformed, driven by the widespread adoption of smartphones and tablets. There are over 5.25 billion smartphone users globally, which is especially pronounced in…
Douglas KarrNov 20, 2023

Tumult Hype: Create and Animate Engaging User Experiences with HTML5 for OSX

HTML5 has revolutionized the web development landscape with its rich set of features and capabilities, and one area where it truly shines is animation. With HTML5, web developers can create stunning animations that enhance user experiences on websites and web…
Douglas KarrNov 20, 2023

Software as a Service Contract Scams to Avoid

When it comes to signing up for Software as a Service (SaaS) contracts, there are critical factors that often go unnoticed but can have a significant impact on your business. It’s essential to be vigilant about your agreements’ fine print…
Douglas KarrNov 17, 2023

Formidable: Streamline Your Workflow with WordPress Form to PDF Generation and Automation

A key migration I encourage with all of our WordPress clients has been integrating a superior form creation platform. Formidable has, by far, been the best solution that we’ve implemented for our clients for several reasons: Speed – Other form…
Douglas KarrNov 16, 2023

6 Technologies That Have Evolved Motion Video And Made Cinema Quality Available To Everyone

Motion video has undergone a remarkable transformation driven by technological advancements. This evolution is particularly relevant for marketers and businesses seeking to amplify their online presence. The integration of cutting-edge technology like drones, 4K smartphones, advanced lenses, and lighting technology…
Douglas KarrNov 16, 2023

KRATEO.AI: Identify and Create More Personalized Connections With Your Site’s Visitors… Including Anonymous Ones!

Many businesses face the problem of not fully understanding who visits their websites. Traditional analytics provide data on page views and user behavior, but the identity of these users often remains a mystery. This gap in knowledge means missed opportunities…

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