Douglas Karr's Articles on Martech Zone
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How to Research and Capitalize on Seasonal Buying Cycles
Marketers often move from one campaign to the next without pausing to study the natural rhythm of their market. Yet for many businesses, seasonality is one of the strongest forces shaping demand. The peaks and valleys of search activity, web…
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It’s Time to Steer Clear of Social Media Algorithms and Market Happiness
Brands compete not only for attention but also for trust, loyalty, and emotional resonance. But what if much of the attention flowing through social media is being drawn toward the angriest, most divisive, and least uplifting corners of the internet?…
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The Art of the Prompt: Utilizing Generative AI To Amplify Your Creativity
When people averse to AI think about generative tools producing content, they often imagine a robotic voice delivering bland, impersonal text. It feels mechanical, the way an auto-generated voicemail lacks tone or emotion. But this perception misunderstands what AI is…
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Panoramata: Real-Time Intelligence Of Your Competitors’ Digital Marketing Strategies
Competitive intelligence can make or break a campaign. Marketers are constantly juggling dozens of tools (email trackers, ad libraries, landing page monitors) to keep tabs on what competitors are doing. But between analyzing performance and producing content, few have the…
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How Digital Lead Capture Is Evolving
Digital lead capture has undergone a dramatic transformation in recent years. Once upon a time, a marketer’s entire playbook revolved around a single page: the web form. Visitors who wanted a white paper, demo, or quote would fill in their…
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Google Analytics 4: How to Safely Grant Access to Your Consultant or Agency
For many organizations, Google Analytics is the lifeblood of marketing insights. Yet when it comes time to bring in a consultant or agency to help, giving them access must be handled carefully. Too often, businesses either grant too much power…
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Inbox Hero: The Enterprise-Ready AI That Ends Email Chaos for Outlook
For business leaders, marketers, and sales professionals, the daily avalanche of emails has become one of the greatest productivity killers of modern work. Hours are lost triaging messages, chasing threads, and flagging priorities—time that should be spent on strategic thinking…
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The Ultimate Guide to Developing Sales Playbooks: Why You Need Them and How to Design Playbooks That Close the Deal
Every high-performing team, whether on the field or in business, relies on more than raw talent to win—they rely on preparation. Success doesn’t come from improvisation alone but from executing a well-rehearsed plan that guides every move toward a specific…
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Detailed: The Free Browser Extension Every SEO Marketer Needs
Whether you’re auditing a landing page, evaluating competitor content, or verifying a client’s site health, every click counts. Yet most tools slow you down with logins, dashboards, or paywalls. That’s where this Chrome and Firefox Extension stands apart — it’s…
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Zazzle: The Easiest Way to Create Branded Swag, Supplies, and Event Marketing Materials
Branding isn’t limited to your logo or website. Every touchpoint, from business cards and packaging to event giveaways, shapes how customers perceive your company. Yet, small businesses and startups often struggle to balance quality, customization, and cost when ordering marketing…
