Douglas Karr's Articles on Martech Zone

Total articles: 4.091 | Page 136 of 410

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Douglas KarrDec 14, 2023

EmbedPress: Seamless Embedding Of Third-Party Content In WordPress From Virtually Anywhere

It’s not uncommon for companies to have dozens of destinations online where they’re pushing content to build awareness and acquire prospects. Brands with WordPress sites often face significant challenges when integrating or embedding this external content. The absence of a…
Douglas KarrDec 14, 2023

FastBots: Build A Custom WordPress XML Sitemap For Training Your AI Bot

Martech Zone has thousands of articles, with many of them outdated. I’ve worked on the site for several years to remove or update hundreds of articles, but I still have many more. At the same time, I’d like to train…
Douglas KarrDec 13, 2023

ClickMeeting: Maximize Lead and Prospect Engagement With A Browser-Based Webinar Platform

Webinars and recorded webinars have become integral to sales and marketing strategies due to their unique capacity to engage and educate a broad audience. Live webinars provide an interactive platform to connect with customers and prospects, fostering a sense of…
Douglas KarrDec 12, 2023

AI: Why I Walked Away From My Agency After 15 Years

This week, I left the agency world behind to join a company started by colleagues I highly respect in the Software as a Service industry. I’ll explain why, but first, I’d like to give some background on my career. You…
Douglas KarrDec 12, 2023

20 Questions For Your Content Marketing Strategy: Quality vs. Quantity

How many blog posts should we write each week? Or… How many articles will you deliver each month? These may be the worst questions I constantly field with new prospects and clients. While it’s tempting to believe that more content…
Douglas KarrDec 11, 2023

Extensis: Streamlining Global Asset Management with a Focus on Font Compliance and Licensing

With large, globally dispersed creative teams, the intricacies of font usage, license adherence, and risk management in creative projects often pose operational hurdles, demanding a solution that organizes assets and proactively mitigates legal and operational risks. Extensis has established itself…
Douglas KarrDec 11, 2023

Steppit: Engage Your Customers with AI-Driven Instructional Videos

The impact of well-executed onboarding and how-to videos on customer retention cannot be overstated, especially in the context of platforms designed to enhance user experience and engagement. In fact: More than half (55%) of people say they’ve returned a product…
Douglas KarrDec 10, 2023

What is Content Authority?

Content authority in the context of content marketing refers to the act of consistently creating and distributing valuable, relevant, and trustworthy information and stories. This is done to gain attention, engage, and influence a clearly defined audience to identify who…
Douglas KarrDec 9, 2023

GravityKit: Display and Visualize Gravity Forms Data in WordPress (Tables, Maps, PDFs, Charts, or HTML)

Gravity Forms is a user-friendly, robust WordPress plugin that allows businesses to create custom forms to collect and process data on their websites. It’s highly versatile, catering to various needs such as contact forms, surveys, and user submissions. We designed…
Douglas KarrDec 8, 2023

AI Suggests: Generate Fresh, Unique Content With This Pay-As-You-Go AI Assistant

The need for consistent, creative, and compelling content is paramount. I utilize several Generative AI (GenAI) platforms throughout my workday to research the content that I produce for Martech Zone and my clients. I’m not a copy-and-paste AI junkie, though.…

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