Douglas Karr's Articles on Martech Zone

Total articles: 4.130 | Page 137 of 413

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Content Marketing

Douglas KarrSep 14, 2023

10 Methods Introduced In HTML5 That Dramatically Improved User Experience

We’re assisting a SaaS company in optimizing their platform for organic search (SEO)… and when we reviewed the code for their output templates, we immediately noticed that they never incorporated HTML5 methods for their page outputs. HTML5 was a significant leap forward for user experience (UX) in web development. It introduced several new methods and tags that enhanced the capabilities…
Customer Data Platforms

Douglas KarrSep 14, 2023

PHP and MySQL: Export a Query to a Tab Delimited or CSV File

This weekend, I wanted to build a PHP page that would back up any MySQL query or table into a Tab Delimited file. Most of the examples out on the net have the columns hard-coded. In my case, I wanted the columns to be dynamic, so I had to first loop through all the table field names to build the…
Content Marketing

Douglas KarrSep 14, 2023

Add a Home Icon to the WordPress Navigation Menu Using Code

We love WordPress and work with it virtually every day. The navigation menu active in WordPress is incredible – a nice drag-and-drop feature that’s easy to use. Sometimes, you create a menu you wish to use throughout your theme without including the home link, though. Here’s some code adding the home link to the menu without using the menu options…
Sales Enablement, Automation, and Performance

Douglas KarrSep 14, 2023

The Evolution of the Salesperson

The evolution of salespeople over the decades has been a fascinating journey, shaped by changing economic landscapes, evolving consumer behaviors, and the relentless march of technology. From the 1800s to the present day, salespeople have adapted their strategies to meet the demands of each era. This article explores this remarkable transformation by delving into the key characteristics, strategies, and consumer…
Paid and Organic Search Marketing

Douglas KarrSep 13, 2023

Panguin Tool: Overlay Google Search Algorithm Changes With Your Google Analytics Data

If you’re a highly technical SEO professional, you pay attention to major algorithm changes published by Google’s Search Engine to observe whether or not they’ve impacted your organic search traffic. One incredible way of observing this is to overlay your Google Analytics data with the dates those algorithm changes took place. The Panguin Tool enables you to do just that,…
Analytics & Testing

Douglas KarrSep 13, 2023

Website Bounce Rates: Definitions, Benchmarks, and Industry Averages for 2023

A website bounce is when a visitor lands on a web page and leaves without interacting further with the site, such as clicking on links or taking meaningful actions. The bounce rate is a metric that measures the percentage of visitors who navigate away from the site after viewing only one page. Depending on the site’s purpose and the visitor’s…
Content Marketing

Douglas KarrSep 12, 2023

HotGloo: The Premier Wireframe and Prototyping Tool for Desktop, Tablet, and Mobile

Wireframing is a crucial initial step in designing the user experience (UX) for websites, applications, or digital interfaces. It involves creating a simplified and visual representation of the structure and layout of a web page or application without focusing on detailed design elements such as colors, graphics, or typography. Wireframes serve as a blueprint or skeletal framework for the final…
Marketing Tools

Douglas KarrSep 11, 2023

MASV: The Ultimate Solution for Fast and Secure Massive File Transfers

MASV is the perfect solution for media professionals requiring exceptional speed and efficiency for handling massive file transfers of up to 15 terabytes. Users can enjoy unlimited file transfers, join a trusted partner network, and start transferring files within seconds of signing up through a browser or their desktop application. With remarkable features, integrations, resources, and flexible pricing options, MASV…
Analytics & Testing

Douglas KarrSep 10, 2023

The Top 16 Fatal Mistakes Businesses (And Agencies) Are Failing To Do With Google Analytics 4

We were recently chatting with a car dealership that felt they were paying an extraordinary monthly engagement for their marketing agency but weren’t confident that they were getting value in the relationship. As we often do with a solid lead, we asked if we could access their Google Analytics account, and they added us to the account. We logged into…
Marketing Tools

Douglas KarrSep 9, 2023

Free and Easy Wireframing with Wireframe.cc

Wireframing is a crucial step in the process of designing websites or digital applications, and it’s directly related to sales, marketing, and online technology. Here’s an explanation: Wireframing is a visual representation or a skeletal outline of a web page or application’s layout. It’s typically created in the early stages of the design process to outline the structure and basic…

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