Douglas Karr's Articles on Martech Zone
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How To Load Multiple Google Analytics 4 Properties With A Single Script
Monitoring a single site with multiple Google Analytics 4 ( GA4 ) accounts can serve various purposes related to sales, marketing, and online technology. Here are some reasons why a company might want to do this: Data Segmentation : Different…
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Chartbeat: Content Analytics and Insights for Publishers
Publishers constantly seek ways to engage their audiences, make informed editorial decisions, and build reader loyalty. One powerful tool trusted by thousands of content teams worldwide to achieve these goals is Chartbeat . This clever and robust software delivers real-time…
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25 Mobile Marketing Strategies Used By Businesses To Grow Visibility, Engage Visitors, Capture Leads, and Grow Conversions
Many of us operate our businesses and manage our sales and marketing from a desktop at work. However, this can put us at a disadvantage when the majority of prospects and customers we're speaking to are on a mobile device…
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Why Small Businesses and High-Growth Startups Should Delay Hiring Their First Marketing Employee and Partner With A Marketing as a Service (MaaS) Provider
As startups and small businesses scale and succeed, they face a pivotal decision: Should they hire an in-house marketing employee or partner with a traditional marketing agency? While having a dedicated staff member to spearhead awareness, lead generation, upsells, and…
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Fireflies: AI-Powered Audio, Video, and Meeting Transcriptions and
You'll find artificial intelligence ( AI -powered) transcriptions in virtually every audio and video platform nowadays. When DK New Media designed an enterprise migration to a new CRM and marketing platform for an international non-profit a few years ago, we…
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Meltwater’s Social Media Management Platform: Elevate Your Online Presence
Social media has become an integral part of any successful marketing strategy in the digital landscape. Brands are continually striving to create powerful communities, engage with their audience, and harness the potential of social platforms. Meltwater, a leading player in…
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The Future of Code Development: Will Generative AI Replace APIs and SaaS Platforms?
Generative AI has emerged as a transformative force in various industries, especially sales. and marketing. Generative AI is a subset of artificial intelligence that focuses on creating or generating content rather than just analyzing or processing data. It involves using…
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Left Brain vs. Right Brain Marketers: Bridging the Creative-Practical Divide
A fascinating duality mirrors the age-old concept of left-brain versus right-brain thinkers. Marketers often align with the left or right-brain approach as our cognitive functions are divided between these two hemispheres. The implications of this choice can significantly influence the…
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Unleash the Power of AI and Automation Now: A Blueprint for Future-Proofing Your Business
With uncertain economic periods, companies look to safeguard their business's financial health. Understanding the return on investment ( ROI ) of their digital transformation ( DX ) initiatives is at the core of most conversations. As business owners and trusted…
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Dear Tech Marketers: Stop Marketing Features Over Benefits
Dear Tech Marketer or SaaS Enthusiast, It's undeniable that the world of technology is exhilarating. The thrill of crafting and unleashing new releases and groundbreaking features ignites the passion within every tech marketer's heart. We understand the complexities, the sleepless…