Douglas Karr's Articles on Martech Zone

Total articles: 4.130 | Page 180 of 413

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Content Marketing

Douglas KarrJul 7, 2022

YaySMTP: Send Email Via SMTP In WordPress With Microsoft 365, Live, Outlook, or Hotmail

If you’re running WordPress as your content management system, the system is typically configured to push email messages (like system messages, password reminders, etc.) through your host. However, this isn’t an advisable solution for a couple of reasons: Some hosts actually block the ability to send outbound emails from the server so that they’re not a target for hackers to…
Content Marketing

Douglas KarrJul 5, 2022

Five Questions You Need To Answer When Optimizing Your Content Marketing Strategies

Off and on I notice that some social media pundits tell companies it doesn’t matter where they participate in social media, only that they actually do. Others argue the development of a social media strategy before ever starting. There are five questions you need to ask yourself when creating content on the web: Where should the content be placed? –…
Paid and Organic Search Marketing

Douglas KarrJun 29, 2022

The Best WordPress SEO Plugin: Rank Math

Rank Math SEO Plugin for WordPress is a lightweight search engine optimization plugin for WordPress that includes sitemaps, rich snippets, content analysis, and redirects.
Content Marketing

Douglas KarrJun 27, 2022

WP Migrate: The Easiest Way To Separate A Single Site Away From WordPress Multisite

One of our clients grew to a point that their company separated from their parent company. At issue was that the parent company was managing all of their subbrands via WordPress Multisite. What is WordPress Multisite? WordPress Multisite is a pretty unique feature built within WordPress that enables quite a bit of customization and permissions across a network of sites…
Advertising Technology

Douglas KarrJun 20, 2022

Angi Roofing’s Lack of Disclosure and Conflict Of Interest Should Draw Some Attention

Readers of my publication probably realize that we’ve helped multiple roofing companies build their online presence, grow their local search, and drive leads for their businesses. You may also remember that Angi (previously Angie’s List) was a key client for whom we assisted with their search engine optimization regionally. Back then, the focus of the business was driving consumers to…
Content Marketing

Douglas KarrJun 20, 2022

Expectations on Your Marketing Investment

We had two fantastic meetings yesterday, one with a client and one with prospects. Both conversations were around expectations on the return on marketing investment (ROI). The first company was largely an outbound sales organization and the second was a large organization largely dependent upon database marketing and direct mail response. Both organizations understood, down to the dollar, how their…
Content Marketing

Douglas KarrJun 15, 2022

How to Embed a PDF Reader In Your WordPress Site With Optional Downloader

A trend that’s continuing to grow with my clients is putting resources on their sites without forcing the prospect to register to download them. PDFs specifically – including white papers, sales sheets, case studies, use cases, guides, etc. As an example, our partners and prospects often request that we send them sales sheets to distribute the package offerings we have.…
Analytics & Testing

Douglas KarrJun 14, 2022

Alteryx Analytics Automation: Unified End-to-End Analytics With AI-Driven Insights

Alteryx is a data analytics and business intelligence software company that provides a platform for data blending and advanced analytics. Alteryx Designer is a self-service data analytics software that allows users to combine, analyze, and share data without the need for coding or specialized IT skills. Alteryx Designer includes a drag-and-drop interface and a library of pre-built data connectors and…
E-commerce and Retail

Douglas KarrJun 14, 2022

What is the Best Comparison Shopping Engine?

Comparison shopping engines (CSEs) are a valuable tool online because they help shoppers make informed decisions and refer enormous sales to their online stores. They’re also a critical tool for e-commerce stores, which can optimize prices and product listings to attract more buyers than their competitors. How Do E-commerce Marketers Use CSEs? Ecommerce marketers can strategically utilize CSEs to optimize…
Advertising Technology

Douglas KarrJun 11, 2022

Pretargeting versus Retargeting

You may notice after you visit a specific site that you begin to see advertisements on another site about them more and more. It’s not a coincidence. Systems like Google Adwords utilize a third-party cookie that enables them to see when you visit an advertiser’s site and then follow you as you visit other sites with advertisements. Retargeting is quite…

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