Douglas Karr's Articles on Martech Zone
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Infographic: Your Checklist For Conversion Rate Optimization
Martech Zone has shared articles on conversion rate optimization (CRO) in the past, providing an overview of the strategy and general steps in the process. This infographic from the team at Capsicum Mediaworks goes into further detail, providing Conversion Rate Optimization Checklist with an accompanying article that details the process. What is Conversion Rate Optimization? Conversion Rate Optimization is a…
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Meta Box: The Best WordPress Plugin Framework For WordPress Custom Fields, Custom Post Types, and Taxonomies
WordPress has become such a powerhouse in the content management system (CMS) industry because of its infinite customization capabilities. While your typical installation of WordPress has standard pages and posts, you can take advantage of much more: Custom Post Types – A custom post type enables you to publish other types of content on your site. On our site, for…
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What Is A Content Delivery Network (CDN)?
Although prices continue to drop on hosting and bandwidth, it can still be pretty expensive to host a website on a premium hosting platform. And if you’re not paying a lot, chances are that your site is pretty slow – losing significant amounts of business. As you think about your servers hosting your site, they have to put up with…
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Image Compression Is A Must For Search, Mobile, And Conversion Optimization
When graphic designers and photographers output their final images, they’re typically not optimized to reduce the file size. Image compression can drastically reduce the file size of an image – even 90% – without reducing quality to the naked eye. Reducing the file size of an image can have quite a few advantages: Faster Load Times – loading a page…
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GrowTal: Hire Pre-Vetted Freelance Marketing Experts To Expand Your Agency’s Service Offerings
Having been in the agency business for over a decade, I’ve seen a few agencies flourish while many more went out of business. I don’t have a lot of wisdom when it comes to this industry – simply that I’m blessed to have a career and a reputation where I can do what I enjoy and what I have talent…
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Filestage: Streamline Your Video Review And Approval Process
We’ve been working on an explainer video for the last couple of weeks, and it’s been going extremely well even though it’s bringing together five groups of talent – the client, the scriptwriter, the illustrator, the animator, and the voice-over talent. Those are a lot of moving parts! Most of the process is handed off from one resource to another…
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Shape: CRM, Lead Capture & Scoring, Sales Automation, and Pipeline Management
It’s amazing to see how advanced sales automation platforms are getting these days. I was just speaking with a colleague of mine where I mentioned that customer relationship management (CRM) was no longer a platform, it’s basically a feature. The platforms of old require often require massive implementation budgets that incorporate third-party integrations and tons of automation. I know… my…
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Why The World is Buzzing About ChatGPT
ChatGPT is a revolutionary new tool that has the potential to revolutionize the programming industry. Developed by the team at OpenAI, ChatGPT is an open-source natural language processing (NLP) model (the GPT in ChatGPT) that can generate real-time, human-like responses to user queries. The idea behind ChatGPT was first conceived by OpenAI’s CEO, Ilya Sutskever, to create a chatbot that…
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Notion: The Virtual Workspace For Your Marketing Efforts
We’ve worked quite a bit in different project management systems but often find them limited in their capabilities for asset storage, internal processes, calendar views, or task repetition. So, we also have Google Workspace for our email, calendaring, and document storage… but that lacks any kind of integration, client management, process management, or comprehensive project management. I think we’re in…
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Calculate or Query Great Circle Distance Between Points of Latitude and Longitude Using The Haversine Formula (PHP, JavaScript, Java, Python, MySQL, MSSQL Examples)
This month, I’ve been programming in PHP and MySQL for GIS. While researching the topic, I had difficulty finding geographic calculations to find the distance between two locations, so I wanted to share them here. The simple way of calculating a distance between two points is using the Pythagorean formula to calculate the hypotenuse of a triangle (A² + B² = C²). This is known as…
