Douglas Karr's Articles on Martech Zone
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InboxAlly: Improve Your Inbox Placement by Increasing Email Engagement Signals to ISPs
Emails flood inboxes from every direction, and internet service providers ( ISPs ) are challenged to identify good senders from malicious ones. The challenge of ensuring your carefully crafted messages reach their intended recipients has become paramount. Amidst the complexities…
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Mastering Price Intelligence: The Complete Guide to Smarter, Data-Driven Pricing Strategies
Pricing isn’t just about costs and margins—it’s a strategic lever that can make or break your competitiveness. As customers become increasingly savvy and price-aware, businesses must rely on more than intuition to set prices. That’s where Price Intelligence comes in:…
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What Happened When I Stopped Podcasting? Hint: It Wasn’t Good!
If you've been a long-time reader or listener, you likely saw that I stopped podcasting a couple of years ago. A lot was going on in my personal and professional life when I made the decision. I had a new…
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Murf: A Voice-To-Text Studio With Voices Powered By Artificial Intelligence (AI)
I've personally done a few voiceover jobs for other companies and thoroughly enjoyed the work. It's not easy, though. Annunciation, inflection, tone... all require practice. Not to mention having a great studio to record in for outstanding voice quality. There…
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How To Host WordPress With Amazon Web Services (AWS)
Hosting a WordPress site on Amazon Web Services ( AWS ) offers several advantages for companies looking to establish a solid online presence and leverage modern cloud technologies. Here's an overview of the steps (click to jump to the instructions…
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20+ Ways to Get Your Content Ranking Better than Your Competitor
It surprises me how much effort companies put into writing and promoting their content without looking at competing sites and pages. I don't mean business competitors, I mean organic search competitors. Utilizing a tool like Semrush , a company can…
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How To Build Your Own Site Search with Google’s Programmable Search Engine
Internal search engines on content management systems ( CMS ) are nowhere as robust as Google's engine when it comes to providing great results. Instead of using the internal search on sites that I'm trying to find information on, I…
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WhatConverts: Lead Tracking and Attribution for Marketing Agencies and Their Clients
Marketing agencies operate in a dynamic landscape where success hinges on data-driven decision-making. One of the critical challenges agencies face is accurately tracking and reporting on leads generated from their diverse marketing campaigns. If you're in the leadgen business, you'd…
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Instapage: Your All-In-One PPC and Ad Campaign Landing Page Solution
As a marketer, a core of our efforts is attempting to attribute the sales, marketing, and advertising initiatives we've taken to moving our prospects along the customer journey. Prospective customers rarely follow a clean path through conversion, though, no matter…
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Ruby: How To Build And Scaling Your Inbound 24/7 Sales Call and Customer Service Team
Providing round-the-clock sales calls and customer support isn't just an option... it's become an expectation in virtually every industry. Having a proficient staff that can manage your inbound calls from prospects or customers is essential to the success of many…