Douglas Karr's Articles on Martech Zone
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Content Marketing
Jetpack: How To Record And View A Comprehensive Security & Activity Log For Your WordPress Site
There are quite a few security plugins available to monitor your WordPress instance. Most are focused on identifying users who have logged in and may have made changes to your site that could pose a security risk or configured a plugin or theme that may break it. Having an activity log is an ideal way to way to track these…
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Content Marketing
How To Add Cards on YouTube to Increase Video Engagement with Viewers
As the world’s largest video-sharing platform, YouTube provides content creators with multiple tools to boost engagement and improve their reach. Among these is an efficient and engaging feature known as YouTube Cards. YouTube info cards are a versatile tool that lets you make your videos more interactive, offering the opportunity to feature a video, playlist, channel, or even an external…
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Advertising Technology
Whatagraph: Multi-Channel, Real-Time Data Monitoring & Reports For Agencies & Teams
While virtually every sales and martech platform have reporting interfaces, many quite robust, they fall short of providing any kind of comprehensive view of your digital marketing. As marketers, we do try to centralize reporting in Analytics, but even it is often exclusive to activity on your site rather than all of the different channels you are working in. And……
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E-commerce and Retail
The 3 Features in iOS 16 That Will Impact Retail and E-Commerce
Whenever Apple has a new release of iOS, there’s always huge fanfare amongst consumers on the experience improvements that they’ll achieve using an Apple iPhone or iPad. There is a significant impact on retail and e-commerce as well, though, that’s often understated in the thousands of articles written around the web. iPhones still dominate the United States market with 57.45%…
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Advertising Technology
Terminus: Closing More Deals with a Holistic Multi-Channel Account-Based Marketing (ABM) Approach
The most effective, smarter, and efficient marketing strategy is account-based marketing (ABM). Fueled by data-driven targeting and personalized multi-channel marketing strategies, ABM helps marketers increase conversions and grow revenue. Terminus ABM Platform What sets Terminus apart from other ABM platforms is how the platform proactively engages target accounts, enabling marketers to create more pipeline. Terminus truly offers a holistic approach…
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E-commerce and Retail
Grow Your E-Commerce Sales With This List of Creative Marketing Ideas
We’ve written before about the features and functionality that are critical to your e-commerce website building awareness, adoption, and growing sales with this e-commerce features checklist. There are also some critical steps that you should take when launching your e-commerce strategy. Ecommerce Marketing Strategy Checklist Make an amazing first impression with a beautiful site that’s targeted to your buyers.Visuals matter so invest…
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Email Marketing & Automation
Infographic: 7 Email Marketing Emerging Trends In 2022
While email technology hasn’t had much innovation with regard to design and deliverability, email marketing strategies are evolving with how we garner our subscriber’s attention, provide them value, and drive them to do business with us. Email Marketing Emerging Trends The analysis and data were produced by Omnisend and they include: User-Generated Content (UGC) – While brands love to polish…
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Email Marketing & Automation
Email Marketing Metrics: 12 Key Performance Indicators You Should Be Monitoring
As you view your email campaigns, there are a number of metrics that you need to focus on to improve your overall email marketing performance. Email behaviors and technologies have evolved over time – so be sure to update the means by which you monitor your email performance. Note: Sometimes you’ll see that I utilize Email Address and other places,…
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Analytics & Testing
UltraSMSScript: Buy A Complete SMS, MMS, and Voice Marketing Platform With API
Starting a text message strategy can be a daunting implementation process. Believe it or not, carriers are largely manual even today… submit paperwork, have your data retention and privacy policies reviewed, and sign off on SMS permissions. I’m not trying to understate the importance of compliance with this medium, but the frustration of migrating or integrating an SMS solution can…
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Analytics & Testing
Leadpages: Collect Leads With Responsive Landing Pages, Popups, or Alert Bars
LeadPages is a landing page platform that allows you to publish templated, responsive landing pages with their no-code, drag & drop builder just a few clicks. With LeadPages, you can easily create sales pages, welcome gates, landing pages, launch pages, squeeze pages, launching soon pages, thank you pages, pre-cart pages, upsell pages, about me pages, interview series pages and more……
