Douglas Karr's Articles on Martech Zone
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Understanding and Combating Ad Fraud: A Comprehensive Guide
Ad fraud has emerged as a serious concern that undermines the efficiency and integrity of online advertising technology ( Adtech ). Ad fraud is a deceptive practice that disrupts the normal functioning of advertising operations, leading to substantial monetary losses…
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Adtech Simplified: A Comprehensive Guide for Business Professionals
In the current digital marketing landscape, advertising technology, or Adtech, has become a buzzword. It covers software and tools advertisers, agencies, and publishers use to strategize, implement, and manage digital advertising campaigns. This guide aims to elucidate Adtech and its…
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Wideo: Your Ultimate Solution for Creating Animated Videos Online
Creating high-quality videos often presents significant challenges. Traditionally, video production requires specialized graphic design, video editing, and animation skills, which can take years to acquire. For businesses, producing videos often means hiring expensive agencies or investing in specialized staff. Furthermore,…
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SocialDog: Unleash the Power of Twitter Marketing For Your Enterprise Organization
Twitter has proven an invaluable platform for businesses to reach and interact with their audience and foster a community that advocates for the brand. Effective Twitter marketing encompasses content creation, follower management, scheduling, analytics, and more. These tasks become challenging…
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What Is The Average Click-Through Rate By SERP Rank In 2023?
Search Engine Results Pages ( SERPs ) are the dynamic output of a search engine's query or search term input. In a dynamic shift from traditional pagination, search engines have now adopted an infinite scroll format where users no longer…
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What Is A Content Library? Your Content Marketing Strategy Is Failing Without Building Yours
Years ago, we worked with a company that had several million articles published on their site. The problem was that very few articles were read, even fewer ranked in search engines, and less than one percent had revenue attributed to…
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Format: The End-To-End Platform For Creative Professionals to Showcase, Sell, and Manage Their Business
If you're a photographer, videographer, graphic designer, or other creative professional, the marriage of creativity and business can be quite frustrating. With an expansive array of tasks to manage, from showcasing your work to managing client relations and sales, finding…
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TextBuilder: Use GPT and AI To Find Ideas, Write, and Publish Your Content At Scale
Consumers and businesses research online to get assistance with problems or to find resources to help them solve their problems. Building a comprehensive content library is the lifeblood of being found as that resource. Bloggers, affiliate marketers, copywriters, ad experts,…
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iThemes Security Pro: The Essential WordPress Security Plugin for Self-Hosted Websites
WordPress is a popular and widely used platform for building websites, but its popularity also makes it a prime target for hackers. A colleague of mine recently told me how a client on his server installed a malicious plugin that…
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How To Avoid Getting Held Hostage by Marketing and Advertising Agencies
Starting my agency was an eye-opener into how business is done... and it's often not very pretty. I don't want this post to be an agency-bashing post since I empathize with many agencies and the difficult decisions they have to…