Douglas Karr's Articles on Martech Zone
- Artificial Intelligence
AI Image Enlarger: Restore and Upscale Old Images Without Losing Quality
Updating older digital content often reveals an unexpected problem: the images that once looked sharp on early desktop monitors now appear tiny and pixelated across today’s high-resolution devices. Replacing them with new graphics is sometimes the only option, but what if the original photo, chart, or illustration perfectly captures the message? Until recently, enlarging a small image meant sacrificing quality,…
- Content Marketing
Amplience: The Cognitive CMS That Powers Modern Commerce
Modern commerce has outgrown traditional content systems. Retailers and brands now face the challenge of producing more content than ever1riences across numerous digital touchpoints. Yet, teams often struggle with disconnected workflows, siloed tools, and assets that are hard to scale or repurpose. To compete, businesses need a platform that unifies creation, management, and delivery without slowing down the pace of…
- E-commerce and Retail
Why Google Shopping Syndication and Ads Are Essential for Commerce (Products, Auto, Travel, or Retail)
80% of shoppers begin their product research on Google, making it the top gateway for e-commerce discovery. SQ Magazine Google Shopping has evolved into a central hub for e-commerce, touching virtually every product category – from everyday retail goods to big-ticket items like cars. It’s deeply integrated into every Google search result across the advertising ecosystem and multiple platforms, making…
- Sales and Marketing Training
Making It to the Finish Line: Why the Last 10% Define Success
The margins in business are unforgiving. In many industries, they hover at just 2–5%. Moving the needle by even a single percentage point can be the difference between failure and growth. But what leaders often underestimate is that those gains are not made in the big ideas, the bold initiatives, or the early stages of execution. They are won or…
- Content Marketing
How To Select Engaging Content Categories For Your Corporate Blog
When businesses design blog categories, they often make the mistake of mirroring their internal departments or product lines. That might be useful for the company, but it doesn’t align with how customers actually search for information and make decisions. A stronger strategy is to develop categories that reflect the customer’s cycle—from the first moment of awareness to post-purchase growth—while also…
- Analytics & Testing
Building Smarter Data Tracking Reports: The Path from Spreadsheets to Scale
Every growing company begins with manual notes, whiteboard sketches, or spreadsheets. While these tools are flexible, they become fragile as teams scale. Bottlenecks and hand-offs appear: mis-typed entries, version confusion, lost context, and delayed insights. As data volumes grow, these become critical points where the ball gets dropped. Thirty-two percent of companies experienced less human error after adopting workflow automation,…
- Mobile Marketing, Messaging, and Apps
Leanplum: Optimize Mobile App Touchpoints, Grow Engagement, and ROI
When mobile-first companies struggle to engage users meaningfully, deliver timely messaging, and adapt experiences quickly, the result is often stagnation in growth and customer fatigue. Executives, marketers, and sales leaders face the constant challenge of aligning complex campaign strategies with behavioral signals without overwhelming their teams or relying on siloed tech solutions. Leanplum Leanplum is a multi-channel mobile engagement platform…
- Marketing Tools
Uptimia: Uptime Monitoring, Performance Monitoring, and Downtime Alerts
The frantic rhythm of keeping websites always available, responsive, and secure can be overwhelming for business leaders, marketers, and sales executives. You’re tasked with ensuring your digital presence delivers consistently, yet manual monitoring risks expensive outages, slowdowns, or security lapses. What’s needed is a seamless, trustworthy system that catches issues the moment they occur—so your team can act swiftly and…
- Email Marketing & Automation
Email Still Sucks… 50 Years Later
Email is one of the oldest technologies still shaping how we communicate online. Born in the early days of the internet, it has connected billions of people, transformed businesses, and sparked an entire industry of platforms, tools, and specialists dedicated to getting a message from one inbox to another. Yet, despite all of its history and the layers of innovation…
- Sales and Marketing Training
Navigating Time Challenges in an Era of Shrinking Budgets, Expanding Strategies, and Limited Resources
It’s been 20 years since I first wrote about the challenge of time with respect to marketing. Marketers continue to grapple with a persistent and escalating challenge: the lack of time to manage every channel and medium effectively. With budgets stagnating or shrinking amid economic uncertainties, teams are stretched thin, often forced to juggle multichannel strategies without adequate resources. In…
