Douglas Karr's Articles on Martech Zone

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.
  • Postwise: Grow Your Following on Twitter, LinkedIn, and Threads With AI Ghostwriter

    Postwise: Grow Your Following on Twitter, LinkedIn, and Threads With AI Ghostwriter

    Every creator knows the pressure of producing fresh, engaging content every single day. You want to grow your audience, keep them engaged, and stay relevant across multiple platforms—but staring at a blank screen drains both time and energy. Even if you know what you want to say, shaping it into the kind of post that sparks conversation and builds reach…

  • Digital Marketing in 2025

    Digital Marketing for Beginners: How to Start in 2025

    The Digital Marketing Landscape in 2025 In our increasingly connected world, digital marketing has transformed from an optional business strategy to an absolute necessity. By 2025, the digital landscape has evolved at an accelerated pace, with new technologies and consumer behaviors reshaping how brands connect with their audiences. Statistics reveal that people now spend an average of 7 hours daily online, with nearly…

  • Similarweb: How AI Can Help You With Your SEO Strategy

    How AI Can Help You With Your SEO Strategy

    Most marketing teams know the drill. Hours vanish into spreadsheets, competitors seem to publish the right content before you do, and the search rankings never sit still long enough to make you feel secure. SEO is meant to be the bridge between your work and your audience, but it often feels like a marathon you weren’t told you’d signed up…

  • Mobile vCard Sharing Optimization

    Business Cards Are Dead, Aren’t They? How To Optimize Your Mobile vCard

    For decades, the business card was the marketer’s and salesperson’s badge of introduction. It was the tangible token of credibility—slid across a boardroom table, clipped to a brochure, or tucked into a pocket at a conference. Yet as mobile technology has advanced, the way we exchange contact details has shifted dramatically. What was once paper has now become data, and…

  • How to Troubleshoot WordPress Down: Disaster Recovery

    WordPress Disaster Recovery: A Step-by-Step Guide to Troubleshooting and Restoring Your Site

    Running WordPress as a content management system (CMS) brings enormous power and flexibility. Millions of businesses, bloggers, and publishers choose it because you can customize nearly every aspect with themes, plugins, and integrations. But that power comes with complexity. WordPress is not a single piece of software—it’s an ecosystem of dependencies. Your domain name must remain active and point to…

  • How Restricting Ads Grew My Ad Revenue

    How Restricting Ads Increased My Ad Revenue

    For years, publishers have wrestled with the trade-off between maximizing ad revenue and delivering a smooth, valuable experience for readers. Too often, websites fall into the trap of prioritizing short-term earnings over long-term growth. Ads load slowly, shift page layouts, or promote irrelevant offers that make readers feel like they’re on a spammy click farm rather than a trusted resource.…

  • AI Agents in E-commerce

    The Rise of AI Agents in E-Commerce: What They Are, How They Work, and Why They Matter

    Artificial intelligence (AI) has been steadily reshaping digital commerce for years; however, the emergence of agentic AI marks a significant shift in this evolution. Instead of being limited to narrow, rule-based automations or simple chatbots, AI agents are adaptive, task-oriented systems that can operate across multiple domains of an e-commerce business. They are designed not just to execute single actions,…

  • Does Free Really Work as a Pricing Strategy? Freemium, SaaS Pricing and Loyalty

    The Free Ride That Fueled the Tech Boom… And Why It’s Running Out of Road

    For more than a decade, much of the digital world operated under an unspoken social contract: get in early, grow fast, and don’t worry about the bill… yet. From consumer apps to enterprise platforms, technology was offered mainly on egalitarian terms. Anyone can sign up, integrate, deploy, or explore without incurring upfront costs. Behind the scenes, VC funding played the…

  • Emotional Marketing Book

    Product, Choice, and Emotion: Putting Emotional Marketing to Work

    We spend a lot of time fine-tuning features, writing copy, and tweaking funnels, but the truth is most decisions aren’t made on logic alone. They’re driven by how people feel in the moment. That’s the point Nick Thomas drives home in How Emotional Marketing Can Save the World. While the book was written with nonprofits in mind, the lessons apply…

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership