Douglas Karr's Articles on Martech Zone
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Equipping Your Business for Professional Video Marketing in 2026
Creating professional corporate video no longer requires a production truck, a dedicated crew, or a five-figure budget. In 2025, the gap between in-house video and agency-produced video has narrowed dramatically. Cameras are better, microphones are smaller and more reliable, lighting…
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Turning “I Don’t Like It” Into Better Creative Outcomes
Creators who make their living translating other people’s visions into tangible work occupy a strange and often emotionally charged space. Whether you design products, shape brands, write copy, or build experiences, you are paid for judgment, taste, and craft. One…
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Why CRO Starts Before the Landing Page: Optimizing the Customer Journey to Conversion
Most conversion work gets concentrated on the landing page because it is measurable, testable, and close to the moment of decision. But the landing page is the endpoint of a journey that began earlier, often minutes, days, or weeks before…
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WordPress Plugin: A To-Do List That Finally Lives Where the Work Happens
Martech Zone is approaching its twentieth year online. Over that time, it has gone through multiple WordPress themes, hundreds of plugin changes, and the steady accumulation of thousands of posts, pages, landing experiences, and experiments. With that kind of history…
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Bigtincan: An AI-Powered Revenue Enablement Platform for Modern Sales Teams
Revenue teams are under pressure to perform in an environment where buyers are more informed, sales cycles are longer, and consistency across every interaction directly impacts outcomes. Sellers must move faster without sacrificing accuracy, marketing teams must maintain message control…
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AI Is Sampling Our Work Without Paying: Why Creators Should Be Compensated
For years, creators have lived under a straightforward, if sometimes painful, ruleset. If you distribute copyrighted work without permission, you get shut down. If you borrow from someone else’s creation, you compensate them. Napster learned that lesson the hard way.…
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vidIQ: Optimize Every Upload Without Leaving YouTube
Growing a YouTube channel has become exponentially more complex. Competition is relentless, algorithms evolve constantly, and creators are expected to be equal parts strategist, editor, analyst, and publisher. Simply uploading consistently is no longer enough. Sustainable growth now depends on…
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The Social Media Salary Guide for 2025
Social media compensation in 2025 reflects an industry that has finally outgrown its experimental phase. What was once treated as a junior marketing function is now a core revenue, brand, and communications channel, and salaries are adjusting accordingly. Entry-level and…
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Why and How I Migrated Redirects off WordPress to Cloudflare
Recently, I wrote about how my site was being attacked and how I finally migrated to Cloudflare to end the barrage of bot traffic. The bot traffic was also destroying performance on my site because it was hitting what appeared…
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The Modern Content Marketing Stack: 70+ Platforms For Every Stage In the Customer Journey in 2025
Content marketing stacks have grown sprawling and confusing. Teams accumulate tools for writing, SEO, social media, email, analytics, collaboration, and GenAI, often without a shared model for how those tools fit together. The result is overlap, gaps, wasted spend, and…