Douglas Karr's Articles on Martech Zone
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How to Write Effective Prospecting Emails in 2025: Clarity, Relevance, and Action
Writing an effective prospecting email is more complicated than ever. Every inbox is saturated with automated outreach, GenAI-written cold emails, and templated sequences that all sound the same. Prospects are overwhelmed, filters are smarter, and the patience for irrelevant or…
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Zero-Click Searches, AI Overviews, and Personalized SERPs: The End of Traffic Forecasting
For years, marketers and publishers could predict blog post readership with surprising accuracy. The formula was straightforward: keyword search volume multiplied by expected click-through rate (CTR) based on search engine ranking. If you ranked first for a high-volume keyword, traffic…
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Interspire: Self-Hosted PHP Email Marketing Software for Complete Control
Marketing teams today face a dilemma: subscription-based SaaS email tools keep getting more expensive, while compliance and data privacy concerns make it riskier to rely on third-party servers. For organizations that send high volumes of emails or require full control…
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How Usage Reports and Triggered Emails Drive SaaS Retention and Customer ROI
For most Software-as-a-Service (SaaS) platforms, the accurate measure of success is not sign-ups but sustained engagement. Customers who continue to use your product and increase their usage over time are the ones who drive profitability and brand advocacy... yet maintaining…
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The Advantages and Disadvantages of Utilizing Widgets on Your Website
Modern websites often rely on embedded functionality provided by third parties—from social media feeds and analytics dashboards to chatbots and email sign-up forms. These features are usually delivered through widgets, small, self-contained scripts that dynamically publish content or interactive components…
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10 Requirements That Are Often Overlooked By The Majority of SaaS Startups
In the rush to bring a new SaaS platform to market, many startups and established companies focus intensely on innovation, speed, and user experience, but often neglect foundational capabilities that determine scalability, customer retention, and long-term profitability. These omissions may…
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Bettermode: Unify Customer Support, Engagement, and Your Knowledge Base in One Space
Businesses today face a silent crisis: fragmented customer engagement. Between scattered forums, siloed knowledge bases, and disconnected chat tools, brands often lose visibility into their most valuable audience—existing customers. These disconnected experiences not only frustrate users but also deprive companies…
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AdSanity: Lightweight Ad Control for Serious WordPress Publishers
Monetizing a website should feel empowering... not overwhelming. Yet, many WordPress publishers find themselves juggling ad codes, clunky interfaces, and inconsistent tracking systems that slow down their site and eat into their profits. Whether you’re running banner ads, affiliate promotions,…
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Keyword Misconceptions That Still Mislead Marketers in 2025
For years, marketers have treated keywords as the central lever of SEO performance... something to strategically plac e and repeat often to achieve higher rankings. Yet modern search engines, powered by artificial intelligence ( AI ) and natural language (…
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The Role of Security Operations in Protecting MarTech Ecosystems
Modern marketing has become a technology-driven discipline. From CRM platforms to automation tools, analytics dashboards, and customer data platforms ( CDPs ), nearly every marketing function depends on digital ecosystems. This deep reliance on cloud-based and integrated systems has made…
