Douglas Karr's Articles on Martech Zone
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Customer Data Platforms
Centripe: Capture, Nurture, and Close More Leads for Your Agency With AI
Growing agencies often face an uphill battle as they scale—siloed data, bloated tool stacks, unresponsive leads, and rising operational costs. Sales, marketing, and customer success teams often struggle with switching between apps, manually updating CRMs, or keeping up with lead nurturing across multiple channels. Centripe Centripe is a unified, AI-powered growth platform built specifically for scaling agencies and businesses. It…
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Customer Data Platforms
10 Companies Driving IoT, Data-Driven, Marketing Innovation
The Internet of Things refers to networks of physical objects—devices, sensors, machines, vehicles, and even store fixtures—that are embedded with software and connectivity, enabling them to collect and exchange data. These objects aren’t simply transmitting technical status reports; they’re observing the physical world and reporting back in real time. What a customer touches, how long they pause in front of…
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Sales Enablement, Automation, and Performance
MonsterConnect: Pay Your Sales Team to Close, Not Dial
Ask any B2B sales professional what slows their momentum, and they’ll point to the same three frustrations: not enough time to prospect, low connection rates with decision-makers, and unpredictable call outcomes. Traditional cold calling consumes hours with few qualified conversations—and worse, it diverts your top closers from what they do best: closing deals. MonsterConnect MonsterConnect solves this problem by enabling…
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Advertising Technology
Google Ads Rotating Ads: A Strategic Guide for Creative Testing and Optimization
Google Ads gives marketers powerful control over how ads are served within an ad group. Yet, many campaigns underperform simply because advertisers fail to align their rotation settings with their campaign objectives. Google Ads still offers two key rotation modes: Optimize and Rotate indefinitely. Used strategically, these settings can unlock faster creative insights, reduce ad fatigue, and improve both cost…
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Social Media & Influencer Marketing
Establishing Authority: Why Today’s Pay-To-Play World Demands a Bold and Strategic Approach to Recognition
Organic is no longer the path to authority. Algorithms don’t surface who’s most knowledgeable — they surface what converts clicks into ad revenue. This week, I had an eye-opening conversation with a brilliant young marketer — the kind of person you’d expect to see headlining conferences and shaping industry discourse. With a sharp strategic mind and a track record of…
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Sales Enablement, Automation, and Performance
Cold Calling: 10 Steps To Master One of the Most Feared Sales Tactics
Cold calling works, but for many sales professionals, it remains one of the most uncomfortable parts of the job. Picking up the phone to reach someone who’s not expecting your call can feel intimidating or even intrusive. But it doesn’t have to be that way. A great phone call is possible when you approach it with preparation, empathy, and curiosity.…
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Analytics & Testing
How the Automotive Standards Council Built an Industry‑Wide GA4 Specification and Why Every Retail Vertical Should Do the Same
When Google sunset Universal Analytics in July 2023, automotive retailers were left with a mess of incompatible data streams. Each vendor tracked engagement differently. A form_submit event might mean one thing on a website platform and something completely different on a digital retailing tool. Without standardization, analytics became fragmented, advertising effectiveness declined, and decision-making suffered. Enter the Automotive Standards Council…
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Artificial Intelligence
Microsoft Research: Marketing and Sales Will Collaborate with AI, Not Compete Against It
There’s a lot of anxiety around this report across the Internet… but I’m far more optimistic having been through several disruptions in my career. I’m not trying to downplay how impactful this may be, but I want to bring some positive points to the conversation. People are using Copilot to provide services for the execution of knowledge work activities, and…
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Customer Data Platforms
7 Best Companies Specializing in Software Project Rescue
When a marketing department’s current software development partner proves unable to deliver because of missed deadlines, ballooning costs, unstable integrations, or misaligned priorities, it’s crucial to act quickly and strategically. A faltering software initiative can put your budget, timeline, and data integrity at risk and erode confidence across the board. In these scenarios, it’s often best to disengage safely from…
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Marketing Tools
Office Timeline: Instantly Create Timelines That Impress Clients and Executives
Project managers, consultants, and team leads are constantly under pressure to communicate project progress in ways that resonate with both technical teams and non-technical stakeholders. Long spreadsheets, clunky tools, or hastily built visuals often fall flat when presenting to executives. The result? Misalignment, confusion, and stalled progress. What you need is a tool that turns complex timelines into polished, client-ready…
