Douglas Karr's Articles on Martech Zone
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How AI Can Help You With Your SEO Strategy
Most marketing teams know the drill. Hours vanish into spreadsheets, competitors seem to publish the right content before you do, and the search rankings never sit still long enough to make you feel secure. SEO is meant to be the bridge between your work and your audience, but it often feels like a marathon you weren’t told you’d signed up…
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Business Cards Are Dead, Aren’t They? How To Optimize Your Mobile vCard
For decades, the business card was the marketer’s and salesperson’s badge of introduction. It was the tangible token of credibility—slid across a boardroom table, clipped to a brochure, or tucked into a pocket at a conference. Yet as mobile technology has advanced, the way we exchange contact details has shifted dramatically. What was once paper has now become data, and…
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GMass: Capture Instant Feedback with One-Click Email Polls
Collecting feedback should be simple, but it rarely is. Traditional surveys demand extra clicks, new browser tabs, and sometimes even sign-ins—adding friction that kills response rates. Worse, embedding an HTML form directly inside an email doesn’t work across most clients. The result? You send a survey that no one answers. GMass GMass solves this with email polling, a feature designed…
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WordPress Disaster Recovery: A Step-by-Step Guide to Troubleshooting and Restoring Your Site
Running WordPress as a content management system (CMS) brings enormous power and flexibility. Millions of businesses, bloggers, and publishers choose it because you can customize nearly every aspect with themes, plugins, and integrations. But that power comes with complexity. WordPress is not a single piece of software—it’s an ecosystem of dependencies. Your domain name must remain active and point to…
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The Rise of AI Agents in E-Commerce: What They Are, How They Work, and Why They Matter
Artificial intelligence (AI) has been steadily reshaping digital commerce for years; however, the emergence of agentic AI marks a significant shift in this evolution. Instead of being limited to narrow, rule-based automations or simple chatbots, AI agents are adaptive, task-oriented systems that can operate across multiple domains of an e-commerce business. They are designed not just to execute single actions,…
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The Free Ride That Fueled the Tech Boom… And Why It’s Running Out of Road
For more than a decade, much of the digital world operated under an unspoken social contract: get in early, grow fast, and don’t worry about the bill… yet. From consumer apps to enterprise platforms, technology was offered mainly on egalitarian terms. Anyone can sign up, integrate, deploy, or explore without incurring upfront costs. Behind the scenes, VC funding played the…
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Product, Choice, and Emotion: Putting Emotional Marketing to Work
We spend a lot of time fine-tuning features, writing copy, and tweaking funnels, but the truth is most decisions aren’t made on logic alone. They’re driven by how people feel in the moment. That’s the point Nick Thomas drives home in How Emotional Marketing Can Save the World. While the book was written with nonprofits in mind, the lessons apply…