Douglas Karr's Articles on Martech Zone
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How Googlebot Sees Your Website: A Complete Guide To Crawling, Rendering, Semantics, And Indexing
Understanding how Google sees your website is foundational to modern search performance. Google no longer reads pages in a simplistic, text-only way. Instead, it processes them through a multi-stage system that blends crawling, HTML parsing, JavaScript rendering, semantic interpretation, device…
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Teamwork.com: AI-Powered Client Management for Modern Agencies and Consultants
Marketing teams and agencies rarely struggle with ideas. They struggle with execution. Campaigns span departments, timelines overlap, approvals bottleneck progress, and context gets lost across email threads, chat apps, spreadsheets, and task boards. As work scales, visibility erodes. Deadlines slip,…
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How to Optimize a Page for Local Search in 2026
Optimizing a page for local search means creating a destination that clearly represents a business in a specific place, earns geographic trust, and satisfies high-intent searchers. Search engines evaluate local pages through a combination of location signals, entity validation, content…
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Julius: Use AI to Connect To Your Data, Ask Questions, and Get Insights
Modern teams are drowning in data but starving for insight. Spreadsheets live in silos, dashboards require constant maintenance, and even simple questions often demand technical resources that slow decision-making to a crawl. As organizations grow, the gap between data availability…
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Should Your Sales Team Be on Social Media? A Strategic Evaluation of Modern Social Selling vs Automated Outreach
The question today isn’t whether social media has a role in selling—it’s how it should be used. Many leaders, like me, are experiencing fatigue: endless automated connection requests, template outreach, and generic DMs that create noise rather than connection. The…
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Cross-Media Optimization in the Modern Martech Stack
Cross-media optimization refers to aligning and continuously refining marketing activities across every channel as one cohesive portfolio rather than as isolated silos. Inxf today’s multichannel environment — with paid search, social, video, email, retail media, streaming, CTV, and offline channels…
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Emergent: Ship Real Applications Faster With AI Builders
Across product, operations, and business teams, ideas pile up faster than engineering cycles can absorb them. Simple internal tools wait months. Prototypes never make it past design. Even validated opportunities stall while teams debate scope, stacks, and resources. The result…
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New Year Security Tune-Up: How To Fix Your Password Chaos and Keep Your Business Safe
Managing passwords securely and efficiently is essential for companies and agencies. With the advent of new tools and updates in popular operating systems, there’s no excuse for leaving your security to chance. Let's explore the latest advancements in password management,…
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Sender: The Affordable Email and SMS Platform Built for Growth
Modern email marketing has become a balancing act between performance, cost, and complexity. Marketing teams are expected to deliver personalized, automated campaigns while maintaining deliverability, compliance, and measurable ROI—all without bloated pricing or fragile tool stacks. For many organizations, legacy…
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Navigating Website Privacy Standards
Website privacy has evolved from a disclosure exercise into an operational discipline. Regulators and privacy advocates no longer focus solely on whether a privacy policy exists; they increasingly examine whether an organization understands its data flows, limits collection, secures information…