Google Analytics UTM Campaign URL Builder

Utilize this tool to build your Google Analytics Campaign URL. The form validates your URL, includes logic on whether it already has a querystring within it, and adds all of the appropriate UTM variables: utm_campaign, utm_source, utm_medium, and optional utm_term and utm_content. If you’re reading this via RSS or email, click through to the site to use the tool: How to Collect and Track Campaign Data in Google Analytics Here’s a thorough video on planning

CodePen: Built, Test, Share and Discover HTML, CSS, and JavaScript

One challenge with a content management system is testing and producing scripted tools. While that’s not a requirement for most publishers, as a technology publication, I do like sharing working scripts from time to time to help other folks. I’ve shared how to use JavaScript to check password strength, how to check email address syntax with Regular Expressions (Regex), and most recently added this calculator to predict the sales impact of online reviews. I hope

Calculator: Predict How Your Online Reviews Will Impact Sales

This calculator provides a predicted increase or decrease in sales based on the number of positive reviews, negative reviews, and resolved reviews that your company has online. If you’re reading this via RSS or email, click through to the site to use the tool: For information on how the formula was developed, read below: Formula for Predicted Increased Sales from Online Reviews Trustpilot is a B2B online review platform for capturing and sharing public reviews

How To Buy A Domain Name

If you’re trying to find a domain name for personal branding, your business, your products, or your services, Namecheap offers a great search for finding one: Find a domain starting at $0.88 powered by Namecheap Tips On Choosing A Domain Name Here are my personal opinions on choosing a domain name: The shorter the better – the shorter your domain, the more memorable it is and easier to type so try to go with a

Swarmify: Four Reasons Not To Use YouTube Video Embeds On Your Business Website

If your company has professional videos that you’ve spent thousands of dollars on, you should absolutely publish the videos on YouTube to take advantage of YouTube’s search results…. just make sure that you optimize your YouTube videos when you do. That said, you shouldn’t be embedding YouTube videos on your corporate site… for quite a few reasons: YouTube is tracking the usage of those videos for targeted advertising. Why would you want to share your

What Is MarTech? Marketing Technology: Past, Present, and Future

You may get a chuckle out of me writing an article on MarTech after publishing over 6,000 articles on marketing technology for over 16 years (beyond this blog’s age… I was on blogger previous). I do believe it’s worth publishing and helping business professionals better realize what MarTech was, is, and the future of what it will be. First, of course, is that MarTech is a portmanteau of marketing and technology. I missed a great

Loop & Tie: B2B Outreach Gifting Is Now A Salesforce App In The AppExchange Marketplace

A lesson that I continue to teach people in B2B marketing is that buying is still personal, even when working with large organizations. Decision-makers are concerned with their careers, their stress levels, their work volume, and even their day-to-day enjoyment of their job. As a B2B service or product provider, the experience of working with your organization will often outweigh the actual deliverables. When I first started my business, I was aghast at this. I

Duplicate Content Penalty: The Myth, The Reality, and My Advice

For over a decade, Google has been fighting the myth of the duplicate content penalty. Since I still continue to field questions on it, I thought it would be worth discussing here. First, let’s discuss the verbiage: What Is Duplicate Content? Duplicate content generally refers to substantive blocks of content within or across domains that either completely matches other content or that is appreciably similar. Mostly, this is not deceptive in origin.  Google, Avoid Duplicate