Douglas Karr's Articles on Martech Zone

Total articles: 3.501 | Page 2 of 292

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Douglas KarrSep 6, 2026

Why Open Plus Paid Beats a Closed Suite in the Era of Artificial Intelligence

AI can already draft the campaign, write the connector, and clone a mediocre product’s feature list. Hiding how your platform works is a thinner moat than it used to be. Transparency is a blessing and a curse. You publish the…
Douglas KarrSep 5, 2026

How to Set Today’s Date in an HTML Form Field with JavaScript

I still catch this on landing pages. A demo request asks for a preferred date. An event registration wants a session day. A lead form is supposed to carry the calendar date the visitor meant, not whatever the server clock…
Douglas KarrSep 4, 2026

How to Select an Office Chair That Saves Your Back

The marketing stack gets a line item. The chair isn't one of them. You will spend more hours in that seat than in any campaign meeting, and a cheap task chair with a decorative lumbar bump is still a task…
Douglas KarrSep 4, 2026

Visual Content Is the Line Item Nobody Puts in the Martech Budget

Ask a marketing operations lead to itemize their martech spend, and they'll rattle off the obvious lines: the CRM, the ESP, the analytics suite, the SEO tools, the ad platforms. Ask them what visual content costs and you'll usually get…
Douglas KarrSep 3, 2026

How to Build a Mobile Content Creation Workflow on iPhone

Today, iPhone users can create content on their devices at virtually every stage. That is, from the first note jotting down an idea to a finished video posted on social media. But just because a smartphone can record, edit, and…
Douglas KarrSep 3, 2026

Telegram Is Quietly Becoming a Martech Channel. Here’s the Stack You Need to Run It

For a decade, marketing technology (MarTech) stacks were built around three delivery channels: email, paid media, and the website. Messaging apps sat in the customer-support column, if they appeared at all. That map is out of date. Telegram now serves…
Douglas KarrSep 3, 2026

Fyxer: An AI Executive Assistant for Gmail and Outlook

The people who live in email rarely lose the day to one dramatic crisis. They lose it in slices. A newsletter sits on top of a client question. A calendar ping lands while a follow-up from yesterday is still unwritten.…
Douglas KarrSep 3, 2026

Turn New Business Filings Into Fresh Leads and Put Outreach on Autopilot

Most sales tools find buyers after they start shopping. Business filings can help you find them sooner. TL;DR Public business records can reveal a new company, location, or expansion before standard sales tools notice. DayOneLead checks hundreds of thousands of…
Douglas KarrSep 2, 2026

SEOmatic: Automate Shopify SEO and Page Speed Optimization

A Shopify catalog can look finished in the theme editor and still be unfinished for search. Titles repeat the product name and nothing else. Descriptions are blank, copied, or truncated mid-thought. Images arrive from a photographer at several megabytes each.…
Douglas KarrSep 2, 2026

You’re Not Training AI. You’re Only Wrapping It

Marketers keep being told they can train an AI assistant on the brand. They paste a style guide into a chatbot, upload PDFs, wire a knowledge base, and ship something labeled custom. The answers get better. But they're still never…
Douglas KarrSep 1, 2026

Open Source Licenses Explained: What Each Type Actually Allows

You can ship a marketing stack without ever opening a LICENSE file. A contractor drops a GitHub repo into the CMS. A designer grabs a photo. An engineer vendors a JavaScript package. Someone on the AI team downloads model weights…
Douglas KarrSep 1, 2026

Your Attribution Stack Cannot See AI Search. Here Is What to Instrument Instead

Marketing technology has a blind spot, and it is growing. Every mainstream attribution stack was designed around a click. A user encounters something, clicks, arrives with a referrer, and enters a measurable journey. Multi-touch models, UTM taxonomies, and last-click reporting…

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