Douglas Karr's Articles on Martech Zone

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.
  • Content MarketingPublishPress: How To Enable and Display Multiple Authors on Posts in WordPress

    PublishPress: How To Enable and Display Multiple Authors on Posts in WordPress

    WordPress doesn’t make it easy to showcase contributors, especially when more than one person writes posts, or when guest experts join your site. Without the right tools, your site may feel impersonal, your contributors under-credited, and your content underperforming. PublishPress Authors PublishPress Authors is the missing link for editorial teams that need flexibility and flair in managing and displaying authorship.…

  • Content MarketingHow to Write a Case Study (With Templates)

    How to Write a B2B Case Study That Builds Trust and Drives Action

    In B2B marketing, case studies are among the most powerful tools for building credibility, establishing expertise, and influencing buying decisions. Yet, many companies sabotage their efforts by stretching the truth, cherry-picking exceptional results, or focusing too much on themselves. The result? A piece that reads more like an infomercial than a business proof point. A great case study isn’t about…

  • E-commerce and RetailInsights Into Today’s Online Shopping Behavior... That Brands Must Deliver On

    8 Insights Into Today’s Online Shopping Behavior… That Brands Must Deliver On

    The dynamics of online shopping continue to evolve as consumer expectations shift rapidly in response to convenience, pricing, and technological enablement. While marketers often focus on trends in automation or AI personalization, the behavioral patterns of everyday buyers reveal the most immediate opportunities for growth. Source: Fit Small Business A detailed look at recent commerce studies highlights several critical consumer…

  • Content MarketingWix: The All-in-One Platform to Create, Manage, and Grow Your Online Presence

    Wix: The All-in-One Platform to Create, Manage, and Grow Your Online Presence

    Creating a website today comes with unique challenges for businesses, creators, and entrepreneurs alike. People expect professional design, fast load times, seamless mobile experiences, and built-in tools for marketing, commerce, and customer engagement—all without having to hire a developer or learn to code. Yet, assembling these capabilities often means stitching together multiple platforms, navigating technical complexity, or facing costly development…

  • E-commerce and RetailRokt AfterSell: Unlock Post-Purchase Revenue on Shopify That You’re Missing

    AfterSell: Unlock Post-Purchase Upsell Revenue on Shopify That You’re Missing

    Making a sale isn’t the finish line — it’s the starting line for your next opportunity. Psychologically, once customers have decided to purchase, their resistance to spending lowers dramatically. This is called the commitment-consistency principle — people naturally want to stay consistent with a decision they’ve already made. Combine that with the dopamine rush of making a purchase and the…

  • Customer Data PlatformsReasons for Custom Software Development

    Top 7 Signs Your Business Needs a Custom Software Solution (And Not Off-the-Shelf)

    In a fast-paced digital world, businesses need the right tools to stay competitive. While off-the-shelf software solutions may work for some, many companies find that they simply don’t meet their unique needs. Custom software development offers tailored solutions that scale with your business. But how do you know if it’s time to make the switch? Let’s dive into the seven…

  • Analytics & Testing
    Measuring and Responding to Customer Service KPIs: Balancing Efficiency with Customer Satisfaction

    Measuring and Responding to Customer Service KPIs: Balancing Efficiency with Customer Satisfaction

    Effective customer service is at the core of a successful business, and tracking the right key performance indicators (KPIs) is essential for evaluating performance. However, the pursuit of one metric over another can sometimes lead to unintended consequences that negatively affect customer experience. By striking the right balance between various KPIs, companies can improve their customer service operations while maintaining…

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