Douglas Karr's Articles on Martech Zone
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How Visual Planning Improves Marketing Execution
Marketing teams rarely fail because nobody had an idea. More often, execution breaks in the distance between the idea and the release. A campaign brief sits in one document. Feedback arrives in a chat thread. The launch date lives in…
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The Screen Is the Easy Part
Every digital signage project starts the same way: someone gets excited about screen resolution, mounting brackets, and whether to go with an all-in-one display or a separate media player. Procurement debates NITs and viewing angles for weeks. Then the network…
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The End of the Billboard Spreadsheet: How Onescreen’s AI is Dragging OOH Out of the Dark Ages
For CMOs and media planning teams, the digital advertising landscape has spoiled modern marketing. If you want to launch a highly targeted digital campaign, you can log into a programmatic dashboard, select your specific audience parameters, and see your strategy…
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Pubrio: Catch Companies the Week They Enter Your Market
By the time a company’s entry into a new market shows up in a trade publication or a quarterly database refresh, the opportunity has usually been claimed. A competitor met the new country manager months earlier, shaped the requirements, and…
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Fliki: Turn Scripts, Blogs, and Ideas Into AI Videos in Minutes
Video has become the default format on nearly every channel that matters to marketers. YouTube, TikTok, Instagram Reels, and LinkedIn all reward it; buyers expect a product explainer before they ever talk to sales, and a two-minute walkthrough often lands…
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AI Search is Turning Business Visibility Into an Information Accuracy Problem
Schema alone does not move the needle. Farhad Divecha The AI search question for businesses is no longer only whether they can be found. It is whether AI systems understand, describe and verify them accurately before users ever reach their…
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Smart Appliances Are Quietly Becoming a Marketing Channel
The average American home now contains more networked computing power than a mid-90s office building. Thermostats report occupancy patterns. Washing machines push cycle-complete notifications. Refrigerators log door-open events, compressor runtime, and water-filter life to a manufacturer cloud. The connected home…
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Brolexy: One Integration for Every Digital Reward You Issue
Adding rewards to a product looks like a catalog problem and turns out to be a contracts problem. A cashback app that wants to let users convert balances into forty recognizable brands does not need forty product decisions. It needs…
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Nutshell: The AI Sales CRM That Small Teams Actually Adopt
Most sales teams do not lose deals for lack of effort. They lose them because the record of that effort lives in six places at once: a rep’s inbox, a spreadsheet on someone’s desktop, a stack of business cards, a…
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7 SEO Workflow Tools That Help Content Teams Move From Research to Results
Content teams rarely struggle because they have no SEO data. The greater challenge is turning research, audits, and recommendations into work that can be assigned, completed, and measured. One platform identifies keywords. Another finds technical issues. A third scores content,…
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How AI Presentation Makers Are Transforming Marketing Teams in 2026
Marketing teams spend more hours building decks than most people realize. Pitch decks for prospects, campaign recaps for leadership, sales enablement slides, quarterly reviews, event presentations- it never really stops. And in 2026, with content demands growing faster than headcount,…
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The Best AI Tools for Fashion Creators in 2026: Standalone Apps vs Affiliate Built-In Tools
Ask which AI tools a fashion creator should use, and the usual answers are design apps — generators that make a pretty image and stop there. That answer is incomplete, because it ignores what most fashion creators are actually trying…
