Douglas Karr's Articles on Martech Zone
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The Best AI Writing Tools for Marketers in 2026
Every AI writing tool on the market can produce a thousand words in seconds. That is exactly the problem. The web is drowning in fast, forgettable content that all reads the same way. Marketers are publishing more than ever and…
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Write Better Without GenAI: 10 Tools to Sharpen Your Content Writing Skills
Writing well has never been harder — or more valuable. In a world increasingly saturated with generative AI (GenAI) content, much of what fills search results and social feeds today feels oddly familiar. AI tools excel at providing the most…
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What is a Customer Portal? Benefits and Key Elements
Everyone says they have one, yet few agree on what it should actually do. Here is a working definition, and what separates a real customer portal from a glorified login page. A customer portal is a secure, web-based space where your…
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How Businesses Use AI for Customer Support: A Complete Guide to AI Agent Development
Customer expectations have shifted dramatically. People want answers now, not in 48 hours — and they don't want to repeat themselves three times before getting somewhere useful. That's the problem AI agent development is solving, one conversation at a time.…
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Best Video Personalization Tools and Software
Video has become one of the most effective ways for brands to communicate with customers, employees, and prospects. At the same time, audiences increasingly expect content that feels relevant to them. A generic video may still attract attention, but personalized…









