Douglas Karr's Articles on Martech Zone
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Sales and Marketing Training
10 Reasons A Company May Want to Build A Solution Versus Licensing One (And Reasons Not To)
Recently, I wrote an article advising companies not to host their videos on their infrastructure. There was some pushback from some techies who understood the ins and outs of video hosting. They had some excellent points, but video requires an audience, and many video hosting platforms provide a solution AND the audience. In fact, YouTube is the second most searched…
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Social Media & Influencer Marketing
How Is Social Media Marketing Different Than Traditional Marketing?
Businesses continually adapt their strategies to reach and engage their target audiences effectively. Two major approaches have emerged: traditional marketing and social media marketing. While both aim to promote products or services, they differ significantly in their methods, reach, and effectiveness. This article explores the key differences between these two marketing paradigms and their strengths and weaknesses. Traditional vs. Social…
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Email Marketing & Automation
Top 9 Ways to Save Time and Money with Marketing Automation
Automating repetitive marketing tasks like emails, social media updates, and other website actions can free up valuable time, allowing you to focus on bigger-picture strategies. Here are nine marketing automation strategies to help your business save time, money, and resources. Table of ContentsSocial Media Updates & PostsDynamic ContentContent AmplificationClient Reservations & AppointmentsLead ManagementPost-Purchase Email SeriesLead Scoring & SegmentingUpsell OffersIncentive &…
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Analytics & Testing
Conga Contract Lifecycle Management: Improve Sales Efficiency With Document Workflow Automation
Conducting business that feels frictionless to the customer in the face of an increasingly complex market is no easy feat. Conga’s expertise and comprehensive solution suite for commercial operations—the processes around Configure Price Quote (CPQ), Customer Lifecycle Management (CLM), and Digital Documents—helps businesses tackle complexity with confidence so they can provide a frictionless customer experience and accelerate revenue. With Conga, businesses move faster to meet customer needs…
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Social Media & Influencer Marketing
The 8 Types of Social Media Villains and How You Should Respond To Them
We’ve all had them – the villain that growls and snarls all over your comments – angering your other visitors and generally producing mayhem. It’s pretty stressful, but there is a way to thwart the evil social media villain. In the dynamic realm of social media, where conversations are rapid, opinions are shared freely, and information travels at the speed…
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Analytics & Testing
Freshsales: Attract, Engage, Close, and Nurture Leads For Your Business In One Sales Platform
Most industry CRM and sales enablement platforms require integrations, synchronizations, and management. Adoption of these tools is highly failure-prone because they are quite disruptive to your organization. Most of the time, consultants and developers are required to get everything working. Not to mention the additional time required for data entry and little or no intelligence or insight into prospects’ and…
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Mobile Marketing, Messaging, and Apps
Business Challenges & Opportunities With The COVID-19 Pandemic
For several years, I’ve touted that change is the only constant marketers should be comfortable with. Changes in technology, mediums, and additional channels all pressured organizations to adjust to the demands of consumers and businesses. In recent years, companies have also been forced to be more transparent and human in their efforts. Consumers and businesses have started to do business…
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Advertising Technology
Adzooma: Manage and Optimize Your Google, Microsoft, and Meta Ads In One Platform
Adzooma is a Google Partner, Microsoft Partner, and Facebook Marketing Partner. They’ve built an intelligent, easy-to-use platform where you can manage Google Ads, Microsoft Ads, and Facebook Ads all centrally. Adzooma offers both an end solution for companies as well as an agency solution for managing clients and it’s trusted by over 12,000 users. With Adzooma, you can see how…
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Social Media & Influencer Marketing
Why It’s Okay For Brands To Decline Some Comments
When I speak to an audience of business people curious about managing their online presence, whether through blogging or social media, a couple of pieces of advice I provide evoke a lot of emotion: Brands should moderate comments and posts to curate a positive view. Deleting a negative comment or post is often better than attacking it. I recommend that…
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E-commerce and Retail
Freshmarketer: Analyze, Test, and Personalize with this Conversion Optimization Suite
The amount of work being put into digital properties and content that doesn’t actually drive any business is mind-boggling. It’s even frustrating on the services side of the industry, where customers will insist on a project to launch a site, integration, or service but then won’t invest in the time and energy to optimize the use of that platform. Optimization…
