Douglas Karr's Articles on Martech Zone

Total articles: 4.146 | Page 216 of 415

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Content Marketing

Douglas KarrJan 7, 2021

Publicfast: Find Influencers, Build Campaigns, and Measure Results

My firm is working with a manufacturer right now that is looking to develop a brand, build their e-commerce site, and market their products for consumers with home delivery. It’s a technology that we’ve deployed in the past and one key factor in expanding their reach was identifying micro-influencers, geographically targeted influencers, and industry influencers to help build awareness and…
E-commerce and Retail

Douglas KarrJan 5, 2021

ShippingEasy: Shipping Pricing, Tracking, Labeling, Status Updates, and Discounts For Ecommerce

There’s a ton of complexity with e-commerce – from payment processing, logistics, fulfillment, through to shipping and returns – that most companies underestimate as they take their business online. Shipping is, perhaps, one of the most important aspects of any online purchase – including cost, estimated delivery date, and tracking. Additional costs of shipping, taxes, and fees were responsible for…
Marketing Infographics

Douglas KarrJan 2, 2021

What Are The Types Of The Web (Dark, Deep, Surface, & Clear)?

We don’t often discuss online security or the Dark Web. While companies did a good job of securing their internal networks, working from home has opened up businesses to additional threats of intrusion and hacking. 20% of companies stated they faced a security breach as a result of a remote worker. Enduring from home: COVID-19’s impact on business security Cybersecurity…
Content Marketing

Douglas KarrJan 1, 2021

Brand Perception is a Key to Successful Marketing

When I first visited Chicago with my parents years ago, we did the obligatory visit to the Sears Tower (now known as the Willis Tower). Walking the blocks to the building and looking up – you begin to think about what a wonder of engineering it is. It’s 4.56 million gross square feet, 110 stories high, took 3 years to…
Customer Data Platforms

Douglas KarrDec 31, 2020

ShareThis: Unlocking the Power of Behavioral Data Beyond Sharing Buttons

Most marketers recognize ShareThis for its ubiquitous social sharing buttons—those sleek, omnipresent icons enabling users to share content across social platforms with a single click. They’ve powered billions of digital moments. But behind the scenes, ShareThis has quietly built something far more valuable to marketers: a powerful data engine that captures real-time behavioral signals across the open web. And with…
Social Media & Influencer Marketing

Douglas KarrDec 31, 2020

Repurpose House: Drive More Traffic and Leads With This Shareable Social Media Content Service

Businesses, including mine, are constantly creating new and amazing content for their sites – including videos, podcasts, and articles. While creation is amazing, there’s typically a short lifecycle to that content over time… so the full return on investment on your content is never truly realized. It’s one of the reasons I push our clients to think more about developing…
Marketing & Sales Videos

Douglas KarrDec 30, 2020

How Will Deepfake Technology Impact Marketing?

If you haven’t tried it yet, perhaps the mobile app I’ve been having the most fun with this year is Reface. The mobile application allows you to take your face and replace the face of anyone in another photo or video within their database. Why Is It Called Deepfake? Deepfake is a combination of the terms Deep Learning and Fake.…
Marketing Tools

Douglas KarrDec 29, 2020

How To Do A Complete SEO Audit

What are the basic elements of an SEO Audit? This article and infographic provides a beginner with the technical aspects of auditing your site.
Advertising Technology

Douglas KarrDec 29, 2020

MarketerHire: Where To Hire A Vetted Freelance Marketer

This year has been a challenge for many organizations. Despite it being anecdotal, three trends that I’m observing are: Digital Transformation – the previous focus on external customer experience has shifted to internal automation and integration with large organizations as they reduce staff and expenses.Remote Teams – because of the shift to working from home during the pandemic, companies have…
E-commerce and Retail

Douglas KarrDec 29, 2020

Omnisend: An Easy-to-use Platform for E-commerce Email & SMS Marketing Automation

One of the most exciting advancements in marketing automation this year, in my opinion, has been the advancement of affordable solutions to automate your e-commerce marketing. Traditional marketing automation platforms have to be integrated and then each campaign developed over time – the implementations can take weeks or months before you can start seeing revenue. Now, these new platforms don’t…

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