Douglas Karr's Articles on Martech Zone
- Sales Enablement, Automation, and Performance
Video Email: It’s Time For Sales To Get Personal
Video for sales email platforms are critical in this business environment. Here are 4 leaders in the industry along with strategies to get your business started.
- Social Media & Influencer Marketing
Find Your Influence: Generate Global Conversations Led By Inspired Content Creators
Connecting with the right influencers is crucial for brands to effectively reach their target audiences. Influencer marketing has evolved into a sophisticated strategy, requiring innovative tools and expert guidance to navigate its complexities and achieve optimal results. With the rise of social media platforms and the ever-growing number of influencers, it can be challenging to identify and partner with those…
- Advertising Technology
Quarantine: It’s Time To Go To Work
This is, beyond a doubt, the most unusual business environment and questionable future I’ve witnessed. That said, I’m watching my family, friends, and clients split into several tracks: Anger: This is, without a doubt, the worst. I’m watching people I love and respect in anger, just lashing out at everyone. It’s not helping anything or anyone. This is the time…
- Marketing Tools
Zenkit To Do: Manage Tasks Across Teams, Devices and Companies
In this fast-paced marketing landscape, keeping track of multiple campaigns, client meetings, content calendars, and creative ideas can feel like juggling while walking a tightrope. Marketing teams and agencies often struggle to maintain clarity and control over their numerous tasks and deadlines, leading to missed opportunities and decreased productivity. Zenkit To Do Zenkit To Do is a super-simple yet powerful…
- Email Marketing & Automation
Campaign Monitor: Supercharge and Automate Your Email Marketing Strategy
Businesses face an overwhelming challenge: how to connect meaningfully with audiences while standing out in crowded inboxes. Email remains one of the most effective channels for customer engagement, but creating, managing, and optimizing campaigns can feel daunting without the right tools. That’s where an intuitive platform can make all the difference. Campaign Monitor Campaign Monitor simplifies email marketing with its…
- Event Marketing
Immersive Marketing: Redefining Customer Engagement
As consumer expectations continue to evolve, marketers face constant pressure to find new ways to engage audiences, build emotional connections, and differentiate their brands. One of the most exciting developments on this front is the rise of immersive marketing. This dynamic approach surpasses traditional advertising by creating entirely engaging, often interactive experiences that captivate both the senses and the imagination.…
- Email Marketing & Automation
Why You Should Unsubscribe Today
Each week, Martech Zone delivers an email via Mailchimp that automatically converts our feed to nicely formatted HTML email. Only a few thousand subscribers take advantage of it – a fraction of our weekly readership. That’s okay… it’s a niche and feeds those who want it. I don’t try to artificially grow the list; it’s got excellent retention and does…
- Marketing & Sales Videos
Renderforest: Real-Time Video Editing and Animation Templates Online
We’re launching a new series of interviews here soon on the marketing technology blog with the assistance of Creative Zombie Studios. Our existing podcast with Edge of the Web Radio is amazing and airs regionally in Indianapolis on Saturday afternoons on Freedom 95… but sometimes we need to dig deep with the talent we wish to interview. With the background…
- Sales and Marketing Training
Application Service Providers (ASPs) in the Era of Cloud Computing
Companies constantly seek ways to streamline operations, reduce costs, and stay competitive. One solution that has gained significant traction in recent years is using Application Service Providers (ASPs). ASPs are third-party entities that manage and distribute software-based services and solutions to customers across a wide area network, typically the Internet. Some well-known ASPs include Salesforce, Microsoft Azure, Google Cloud, and…
- Mobile Marketing, Messaging, and Apps
AppPresser: Build Powerful Mobile Apps From Your WordPress Site
Creating a mobile app used to be a complex, expensive process. For WordPress site owners, it often meant starting from scratch—rebuilding their content, learning native code, and figuring out app store submission requirements. AppPresser enables you to transform any WordPress site into a feature-rich, visually stunning mobile app with ease. AppPresser AppPresser empowers WordPress users to build, customize, and launch…
