Douglas Karr's Articles on Martech Zone
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Content Marketing
LinkedIn Expands Company Page Functionality
While Facebook has largely abandoned pages for organic reach, it appears LinkedIn is taking the opportunity to help businesses drive social engagement with the addition of some great new features in company profile pages. Communities are core to the success of every business. Employees, partners, customers and job candidates comprise a community, and together, can help drive your company’s growth…
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Analytics & Testing
How to Add a User to Google Analytics
It may point to some usability issues with your software when you can’t do something as simple as add another user… ahhh, but that’s what we all love about Google Analytics. I’m actually writing this post for one of our clients so they can add us as a user. Adding a user isn’t the easiest task, though. First, you’ll need…
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Customer Data Platforms
CompanyHub: Sales Automation CRM for Your Small Business
Managing customer relationships shouldn’t feel like managing a complicated software project. For most small to mid-sized businesses, the challenge isn’t finding a CRM—it’s getting the team to actually use it. The issue? Overcomplicated systems, poor usability, and a lack of flexibility to tailor the CRM to real-world workflows. CompanyHub CompanyHub was built to change that narrative. Designed to be as…
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Social Media & Influencer Marketing
30+ Instagram Story Examples and Case Studies
When Instagram introduced Stories in 2016, taking inspiration from Snapchat’s successful format, few could have predicted its transformative impact on social media marketing. The feature, which allows users to share ephemeral content that disappears after 24 hours, quickly became a powerful tool for businesses seeking to connect with their audiences more authentically and engagingly. Instagram Stories has become an essential…
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Marketing Infographics
Marketing Has Become The Lynchpin of Cross-Functional Success in Corporations
It’s difficult to pinpoint what point in my career prepared me for success. When I was in the Navy, while I was formally an Electrician, as an engineer I was also an advanced firefighter. I was also designated ESWS, an enlisted surface warfare specialist certification that provided me with an overview of virtually every job and system on my ship.…
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Content Marketing
EveryoneSocial: Turn Your Employees into a Social Amplifier
EveryoneSocial is the leading employee advocacy and social selling platform that provides its customers with an average of 1,750 connections per employee, 200% increase in sales pipelines, 48% bigger deal sizes, 4x increase in brand awareness, and at one-tenth the cost of paid social media programs. Why Employee Advocacy? Every company has a powerful, untapped resource with the potential to…
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E-commerce and Retail
Why You Need to Invest in Product Videos on Your E-commerce Site
Product videos offer e-retailers a creative way of demonstrating their products while also allowing customers a chance to view products in action. By 2021, it’s estimated that 82% of all internet traffic will be made up of video consumption. One way eCommerce businesses can get ahead of this is by creating product videos. Statistics that Encourage Product Videos for Your…
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Advertising Technology
Digital Transformation is a Leadership Issue, Not a Technology Issue
For over a decade, the focus of my consulting in our industry has been helping businesses punch through and transform their companies digitally. While this is often thought of as some top-down push from investors, the board, or the Chief Executive Officer, you might be surprised that the company leadership lacks the experience and skill to push digital transformation (DX).…
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E-commerce and Retail
How Product Pricing Online Can Influence Buying Behavior
The psychology behind e-commerce is quite amazing. I’m an avid online shopper and am often surprised at all the things that I buy that I didn’t really need but it was just too cool or too good a deal to pass up! This infographic from Wikibuy, 13 Psychological Pricing Hacks to Increase Sales, describes the impact of pricing and how…
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Content Marketing
Guess What? Vertical Videos Aren’t Just Mainstream, They’re More Effective
Years ago, a colleague publicly mocked me online when I was sharing my thoughts via video. His problem with my videos? I was holding the phone vertically rather than horizontally. Based on my video orientation, he questioned my expertise and standing in the industry. It was maddening for a few reasons: Videos are all about their ability to captivate and…
