Douglas Karr's Articles on Martech Zone
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The Focus of Your Content May Be Hurting Your Marketing Strategy
As part of an overall search strategy, we used to have companies focus on recent, frequent, and relevant content driven by keywords that could increase organic ranking and conversions. Writing numerous short articles is one of those bits of advice…
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5 Marketing Budget Mistakes to Avoid
One of the most shared infographics we did was speaking to SaaS Marketing Budgets and exactly what percent of total revenue some companies were spending to maintain and acquire market share. Setting your marketing budget to an overall percentage of…
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SQL: Full Table Lookup for States and Provinces for the US and Canada
The more work I do in this industry, the more I have to utilize SQL almost daily to extract the information I need from CRM databases, website CMS platforms, and CDPs . I'd encourage any marketer to learn SQL .…
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Influencer Marketing: History, Evolution, and the Future
Influencer marketing has transformed how brands engage their audiences. By leveraging the voices of individuals with trust and influence, companies can authentically connect with consumers and drive action. But how did we get here? Influencer marketing isn't as new as…
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Eight Tips For Recent Grads Who Want To Get Jobs In Marketing
Congratulations, college graduate! You've successfully completed a life goal that has provided you a foundation in marketing communications, taught you critical thinking, and provided you with the confidence you need to go out and build that career you always wanted.…
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This is not an Influencer Marketing Strategy, Stop It!
There's so much noise on social media that it's sometimes tough to keep up. I love the fact that I have a large following online and I try to engage and respond to everyone who makes a request. When it's…
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LegalZoom Implements Artificial Intelligence Using Veritone One
In an instantaneous world of online media, brand reputation should be seen as a matter of life and death. But, when it comes to broadcast media, managing everything people say about a brand can feel next to impossible. The FCC…
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Does an Emoji in Your Subject Line Impact Email Open Rates?
We've shared some details on how some marketers incorporate emojis into their marketing communications . In celebration of World Emoji Day - yes... there's such a thing - Mailjet performed some testing using emojis in email subject lines to see…
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5 Design Elements that Work Well for Mobile Conversion
Despite a rise in mobile usage, many websites deliver a poor mobile experience, forcing potential customers off-site. Business owners who have only just learned to navigate the desktop space are finding it difficult to make the transition to mobile. Finding…
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ConnectLeader TopRung: B2B Sales Gamification and Performance Management Tool
B2B sales acceleration technologies innovator ConnectLeader has announced the availability of its TopRung sales gamification and performance management tool. TopRung uses the power of team competition to align, adopt and accelerate sales activities, as well as drive sales process adoption and create…