Douglas Karr's Articles on Martech Zone

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.
  • What is a Mashup?

    What’s a Mashup?

    The term mashup was originally popularized in the early 2000s. While it's challenging to attribute it to a single individual, it gained prominence in the context of web applications that combined data from multiple sources to create new, integrated services.…

  • Software Vulnerabilities: Create the Problem, Charge for the Solution?

    Create The Problem, Then Charge For The Solution?

    One of the more bizarre issues I see in the technology industry is enterprise companies that sell a solution... that requires them to sell more solutions for problems their original solution causes. Here are ten companies that sell core products…

  • Blogger code CSS style

    Blogger: CSS Style for Code on Your Blog

    A friend asked me how I made the code regions in Blogger entry. I did it utilizing a style tag for CSS in my Blogger template. Here's what I added: p.code { font-family: Courier New; font-size: 8pt; border-style: inset ...

  • RSS ASP Feed Reader

    ASP RSS Parser, Feed Reader

    This weekend, I've been glued to my laptop, searching the net for web-based RSS feed readers. The reason is that I wanted to write an ASP RSS feed reader that would display the feed so that the content could be…

  • Why the Movie Industry is Failing

    Why the Movie Industry is Failing

    Me and my kids went and saw King Kong yesterday. The special effects and computer-generated graphics were fantastic. I think the true test of a movie (that depends on special effects) is whether you find yourself empathizing with the computer-generated…

  • Bailiwick

    What’s Your Bailiwick?

    Understanding and effectively describing one's authority is paramount in sales and marketing. How a brand, person, product, or service conveys authority can significantly impact its success and reputation. bailiwick noun, pronounced [bey-luh-wik] A person's specific area of interest, skill, or…

  • Blogs and Free Speech

    Blogs Heating Up

    This week was a difficult week. My job is fantastic, and my peers and my clients appreciate me. For the first time, though, I believe my blog interfered with my professional relationships. Having spoken with them at length, I don't…

  • PowerPoint Keyboard Shortcuts

    PowerPoint Keyboard Shortcuts

    It doesn't take much to get me excited. I was in a PowerPoint training class the other day. The class was okay... I got a couple of tips and a nice list of keyboard shortcuts. The best keyboard shortcut isn't…

  • Scope Creep: When Less Equals More

    Scope Creep: Less = More

    I've wanted to follow up on my Open = Growth post for a while. Described in that post is the likelihood of success when folks concentrate on how their solutions can be integrated with other solutions. There's a flip side…

  • Mountain Dew for Breakfast?

    The New Breakfast Beverage – Mountain Dew?

    Listening to the radio on my way to work is a quiet time for me. Regardless of traffic, I am a happy camper. Traffic slowdowns? No problemo... my DJs will pull me through and start the day off right... Until…