Douglas Karr's Articles on Martech Zone

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.
  • windows 8

    The Top 11 Features of Windows 8

    While my home and office are totally equipped with Macs, I can't say that I'm unimpressed with Windows 8 . I know that sales have been soft, but I believe it was a courageous evolution in the Windows history, an…

  • Screen Shot 2013 02 01 at 9.18.40 AM

    The Flash Drive Business Card

    If you've read this blog for a while, you know I'm a sucker for technology... and business cards. When I meet someone and they hand me a card, I'm terribly judgmental. Yesterday, I met with Rob Bacallao from Sharp Staffing…

  • thunderbolt

    Should You Optimize Content for Wide Screens?

    I'd love a user experience expert to chime in on this post. I've been watching as more and more technology sites are maximizing the viewport (the viewable region of your device) and I'm not really that impressed. I don't believe…

  • social resume

    Develop Your Social Resume

    In our industry, a social resume is a requirement. If you're a candidate looking for a job in social media, you better have a great network and online presence. If you're a candidate looking for a job in search engine…

  • facebook conversions

    How to Leverage Facebook Conversion Tracking

    Conversion tracking is a key component of any website's analytics implementation. Off-the-shelf analytics can not identify whether or not a visitor actually converted . For some websites, a conversion is when a whitepaper is downloaded, for some it's an email…

  • pirate metrics

    Pirate Metrics: Actionable Analytics for Subscriptions

    We live in times where it's getting easier and easier to develop your own solutions. So much of the traditional tools on the Internet were built in a different era - where SEO, content marketing, social media, ajax, etc. didn't…

  • social gifting wish

    Social Gifting and Wish Lists

    One trend in e-commerce that's arriving is the ability to collaboratively purchase gifts. While we do it with charity raises, now you can get together with friends and raise money to purchase a more expensive gift for a friend. It's…

  • managewp features new

    Manage Multiple Instances of WordPress with ManageWP

    We've literally signed 3 more WordPress clients in the last week and the demand continues to grow. As we continue to manage and monitor our clients' sites, it's time that we started looking for a system to help make it…

  • coca cola marketing

    This Fat Guy Loves Coca-Cola Marketing

    I'm beyond fat... in fact, I need to lose the weight of an average man to get back to just being fat. I'd love to blame it on my thyroid, my genetics, my work, my stress level... something. The fact…

  • cost of poor web performance

    The Cost of Poor Web Performance

    It's always hard to listen to someone selling their products or services tell you that you have to buy their product or service in order to make more money. With the Internet, it's simply true, though. Fast sites, good tools,…

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