Douglas Karr's Articles on Martech Zone
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Aggregate Statistics Can Steer You Wrong
It's been almost 20 years since I started in the media business. I'm thankful for opportunities that put me at the forefront of database marketing technologies back then. I'm also thankful that we quickly discovered database mining . Most of…
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5 Online Shoppers Ruling the Holiday
The folks at Maxymiser shared their latest infographic, 5 Online Shoppers Ruling the Holiday Interwebs . I really appreciate insight like this because too much of the data out there points to the average shopper... and then chops down the…
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Source Metrics: Social Marketing Optimization and Analytics
Source Metrics has announced its Social Media Inbox . This new feature is unlike other tools as it offers actionable detailed information as it happens rather than high-level business intelligence in weekly or monthly reports, and allows marketers to distill…
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My Online Marketing Checklist in Prioritized Order
There's a ton of things that need accomplished to fully leverage an online marketing strategy, but I'm often amazed at the priority that companies place each item on the checklist. As we take on new clients, we're looking to ensure…
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10 Holiday Deliverability Tips
From now until the end of the year, inboxes everywhere are fighting spam. Unfortunately, the chances of your email finding its way into a spam folder are pretty good. Especially if you haven't been sending frequently and utilizing email marketing…
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SlideDog: Transform Your Windows PowerPoint Presentations into Interactive Experiences
Presenters across industries face the same challenge: keeping their audience engaged while switching seamlessly between different media types. Traditional tools often fall short when combining content like PowerPoint slides, videos, PDFs , or live polls into one smooth presentation experience.…
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Actionly Social Media Monitoring and Publishing
Actionly is an affordable social media monitoring and engagement suite that integrates with Facebook, Twitter, Google +, YouTube, LinkedIn and RSS feeds. 1.webp" alt="" title="actionly" width="640" height="174" class="alignnone size-medium wp-image-17405" /> Actionly provides Social Media Marketing Tools and a Social…
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Music and the Mobile Future
We don't speak to much about the music industry here on the marketing technology blog but its, perhaps, one of the greatest examples of changing customer behavior. We moved from music media to music devices... and now we're moving from…
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How Google Launched the Negative SEO Industry… And How To Protect Your Brand
The SEO world was turned upside down when Google decided to drop JCPenney from the index because of spammy, keyword-rich backlinks found on sites other than its own to push up ranking. While the entire industry is acting shocked, most of us know this was a…
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Social CRM Fuels Engagement and Growth
Social CRM is one of those terms that tends to get overused and confused. It seems virtually every company that has any social features has begun to classify their applications in the Social CRM realm. In my opinion, there are…