Douglas Karr's Articles on Martech Zone
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Blinq: Beyond Business Cards, Power Your Team’s Professional Identity Across Every Digital Touchpoint
Professional impressions are made everywhere—on-screen, in-person, or asynchronously— and traditional business cards are no longer enough. Today’s teams need a way to consistently present themselves across digital and physical environments, ensuring every interaction is intentional, professional, and on-brand. Blinq Blinq…
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A Thank-You to Jim Irsay: The Marketing Visionary Who Transformed the Indianapolis Colts
Jim Irsay’s legacy in the NFL is often discussed in terms of bold decisions, dramatic moments, and the complicated personality that made him one of the league’s most fascinating figures. But one of the least appreciated—and most transformative—aspects of his…
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X Marketing Strategies
With the advent of social media, businesses were forced to adapt their marketing strategies to stay ahead of the curve and effectively reach their target audiences. X (formerly Twitter) continues to evolve as a powerful platform for businesses to build…
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The Six Universal Principles of Persuasion Every Marketer and Sales Professional Should Master
Success often hinges not only on the strength of your product or service but also on your ability to influence decision-making. For over six decades, behavioral scientists have investigated what drives people to say yes , revealing that persuasion isn’t…
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6 Compelling Content Roles Your Content Library Should Have To Align with Audience Intent
Compelling content begins with understanding the customer journey. From initial awareness to final decision-making and retention, each stage demands a different kind of conversation. Content isn't just a broadcast tool—it's a pathfinder that helps users discover, evaluate, and commit. High-performing…
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The Harsh Truth About Agency Margins and the Smarter Path Forward
Before the pandemic, I encouraged my employees to find new opportunities. When the last one did, I shifted my focus to being a fractional CMO . I didn't want to close my doors; I cared deeply for my staff, was…
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Converged, Cross-Channel, Integrated, Multichannel, Omnichannel, Unified Marketing Strategies: Understanding the Difference
Modern marketing demands diverse channel reach strategies and deeply integrated in execution. Simply being present across platforms is no longer enough. Brands must now consider how their messages travel, evolve, and resonate across every touchpoint. Below is a comprehensive guide…
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How to Pitch an Influencer, Blogger, or Journalist
Every day, I receive pitches from PR professionals, marketers, and startup founders hoping to get featured on Martech Zone. Most fail miserably. But occasionally, one lands perfectly in my inbox: relevant, respectful of my time, and rich with material I…
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The Paradox of Change: Despised by Users and Employees But Required For Sales and Competitive Growth
In the dynamic landscape of marketing and sales technology, change is inevitable and essential for growth and survival. For Software as a Service ( SaaS ) companies, staying competitive requires continuous innovation—introducing new features, enhancing user interfaces ( UI ),…
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Google Analytics: Understanding Traffic Sources, How AI Clicks Are Treated, and Why the “Other” Channel Bloats
Google Analytics ( GA4 ) builds every session’s attribution from a few core inputs: referrer headers, campaign parameters, and ad click identifiers. At collection time, it populates traffic-source dimensions such as source and medium, then applies a rule set called…