Douglas Karr's Articles on Martech Zone
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Is Anyone Asking Ask.com?
As of December 2024, Ask.com ranks as the #1,410 website in the United States, with an estimated 16.32 million monthly visits, according to Semrush data. Globally, it has historically reached significant audiences, boasting 100 million monthly users in 2012 through its website and mobile apps. While recent data less precisely document its current global reach, Ask.com remains a notable player…
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Semrush: Find The Best Keywords in 2025 with the Keyword Magic Tool
Understanding your audience’s search behavior is the secret to a successful digital strategy. Whether you’re an SEO pro, a content marketer, or a PPC advertiser, finding the right keywords can determine your campaigns’ reach, engagement, and ROI. However, uncovering those keywords can feel like searching for a needle in a haystack—unless you have the right tool. Semrush Keyword Magic Tool Semrush’s…
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The Role of Patents in Marketing: Protection, Perception, and Strategic Impact
Patents have long been considered essential for protecting innovation, creating market differentiation, and building a foundation for growth. For startups, they can serve as both a shield against competitors and a signal of credibility to investors and partners. However, how patents have been used in the tech industry, including controversial cases like Microsoft’s claim of 235 patent violations against Linux…
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WebCEO: Boost Your Agency Growth with Professional SEO Tools
Agencies face mounting challenges in managing SEO, tracking competitors, and generating measurable results. Staying ahead requires more than individual tools; it demands a seamless, collaborative, and efficient system to succeed in search rankings and digital marketing campaigns. WebCEO WebCEO is a comprehensive SEO and digital marketing platform designed for agencies, businesses, and freelancers aiming to master search engine optimization. With…
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SubscriptionFlow: Simplify Subscriptions and Power Your Growth!
Managing a subscription-based business (like SaaS) comes with unique challenges. From recurring billing to customer retention, handling the complexities while staying focused on growth can be overwhelming. As your business scales, these challenges only grow more complicated. That’s where automation and data-driven solutions become essential. SubscriptionFlow SubscriptionFlow is an AI-powered subscription management platform designed to automate billing, optimize payments, streamline…
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Why and How to Set Up a Gravatar Account (Even If You’re Not on WordPress)
Maintaining a consistent online presence is vital. Whether you’re providing guest posts, contributing to forums, or signing up for online communities, your profile picture says a lot about who you are. Gravatar (Globally Recognized Avatar) provides a simple, efficient way to manage your profile image across multiple platforms. While natively integrated and often associated with WordPress, Gravatar is a versatile…
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Serpstat: Unlock SEO and PPC Success with Advanced Site Audits and AI-Powered SEO Tools
Achieving success in search marketing can be overwhelming. From researching competitive keywords to auditing your site and tracking your rankings, the process requires powerful tools and accurate data. As businesses and marketers compete to stand out in search results, finding a comprehensive solution to streamline SEO and PPC tasks and uncover actionable insights is more critical than ever. Serpstat Serpstat…
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What Is Remnant Traffic and How Can Publishers Monetize It?
In digital publishing, not all traffic is created equal. While premium traffic—visitors from targeted campaigns or loyal repeat users—often drive the most revenue, a significant portion of a publisher’s audience falls into a less lucrative category: remnant traffic. Understanding remnant traffic and leveraging its potential can help publishers unlock additional revenue streams without compromising their primary audience strategies. What Is…
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Why You Should Clean Your Email List (and How to Purge Subscribers)
Email marketing is one of the most effective channels for driving customer engagement and revenue. However, its success depends not only on crafting compelling campaigns but also on the health of your email list. One often-overlooked yet indispensable tool for email marketers is email list cleaning—a process that ensures your database is free from invalid, outdated, or unresponsive email addresses.…
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Can We Please Kill The Attention Span Myth?
Marketers and media continue to spread the myth that human attention spans have been reduced over the last 20 years. It's an unfounded opinion that's spread like wild fire... and here's the proof... Myth BUSTED!
