Douglas Karr's Articles on Martech Zone
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Waste Less and Convert More With Keyword Matching Options in PPC
Pay-per-click ( PPC ) advertising remains one of the most direct and effective ways to generate targeted traffic. But many advertisers still overlook the critical role keyword strategy plays in determining campaign success. Too often, campaigns are structured around high-volume…
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Birthdays: A Free Slice of Cheesecake Is A More Powerful Marketing Strategy Than You Think
Every year, I look forward to one memorable but straightforward reward: a free slice of cheesecake at The Cheesecake Factory on my birthday. It’s not just the dessert—it’s the experience. I don’t need a reminder of what day it is.…
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Have You Asked AI To Provide Your Online Persona? Here’s Mine
Artificial intelligence ( AI ) now makes it possible to retrieve and analyze one’s online persona with a level of depth and objectivity that was previously impractical. By aggregating data from public websites, social media platforms, and published content, AI…
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The Rise of Low-Code and No-Code Integration Platforms in Marketing and Sales
As marketing and sales technology stacks grow more complex, the need for seamless data flow across tools has become mission-critical. Customer data now moves between CRMs , analytics platforms, email marketing systems, ad networks, and e-commerce storefronts—all of which depend…
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Hidden Hazards in Affiliate Marketing: What Brands Must Watch For
Affiliate marketing has always promised an elegant equation: pay only for results . It rewards performance, expands brand reach, and allows companies to tie spending directly to measurable outcomes. Yet beneath its efficiency lies a complex ecosystem filled with potential…
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Paid Memberships Pro: How to Add an Ad-Free Membership To Your WordPress Site
If you're monetizing your blog or publication through ads, you've likely run into a familiar dilemma: some of your most loyal readers are the ones most annoyed by intrusive advertising. That was the challenge I faced on Martech Zone .…
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Choosing the Right Partner: How to Select a Top Design Agency for Your Brand
In today’s fast-paced digital landscape, establishing a strong brand identity is more crucial than ever. Your website, mobile apps, and overall digital presence act as the first impression for potential clients. Choosing a top design agency can be the difference…
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How To Create A Seamless Onboarding Process in Complex Sales and Services Environments
When you win a deal, the real work begins. Especially when your offering is a hybrid of software, features, and services, how you bring a new client across the finish line determines whether they succeed or bail. A well-designed onboarding…
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Freedom of the Press and the Limits of Free Speech in Media and Marketing
Few principles are more deeply ingrained in American identity than freedom of speech and freedom of the press. Yet, in today’s social media–driven world, those freedoms are often misunderstood, especially by business leaders and marketers who operate at the intersection…
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Uptempo: Unite Your Marketing Plans, Budgets, and Performance
Modern marketing teams face an increasingly urgent challenge: proving their value. While finance, HR , and operations have long benefited from enterprise resource planning ( ERP ) systems that unify data and drive accountability, marketing often remains fragmented, with data…
