Douglas Karr's Articles on Martech Zone
- Paid and Organic Search Marketing
Search Engine Optimization is Not a Project
Search engine optimization (SEO) is not just about keyword research, publishing content, and monitoring your search traffic. Many businesses believe that by identifying high-volume keywords and creating content around them, they’ll naturally rank higher and get more traffic. SEO is much more dynamic and complex. It’s more about delivering an excellent user experience (UX), ensuring your website loads fast, is…
- E-commerce and Retail
Foursixty: Make Your Instagram Shoppable with UGC and Ambassador Shops
For brands seeking to transform Instagram content into shoppable experiences, the challenge often lies in balancing aesthetics with functionality. How can you turn user-generated content (UGC) and influencer partnerships into something that builds engagement and drives sales directly from your social platforms? Foursixty Foursixty provides the solution—bridging the gap between content and commerce with an intuitive platform that turns Instagram…
- Analytics & Testing
How to Build a URL Shortener (PHP, MySQL, .htaccess)
With so many long URLs cluttering the web, having your own URL shortener can help create clean, short links perfect for marketing campaigns, social media, or personal projects. From a marketing standpoint, URL shorteners are critical for a couple of reasons: Campaign Tracking: You should always append your Analytics UTM parameters to track where every visit is coming from. However,…
- Event Marketing
Snap, Share, Shine: Top 5 Photo Booth Apps to Elevate Your Next Event
Oh, the good old days when taking photos in a photo booth meant squeezing into a tiny box with your friends, trying to look glamorous (even though your pose is awkward), and waiting for those strip-like photos to get out of the slot… Fantastic times! But today, those times are gone in the world of AR beauty. The small booths are becoming…
- Advertising Technology
Unlocking a Competitive Advantage for AdTech Companies with Technology
In today’s rapidly evolving digital landscape, AdTech companies face fierce competition to capture consumers’ attention. Leveraging innovative technology can be the key to staying ahead, improving efficiency, and driving personalized consumer experiences. Adtech refers to the software, tools, and platforms companies use to manage, deliver, and optimize their digital advertising efforts. It encompasses everything from data management platforms (DMPs), demand-side…
- Social Media & Influencer Marketing
10 Tips for a Winning Gamification Strategy
People fascinate me. Give them a fantastic marketing message with a discount, and they’ll walk away, but allow them the opportunity to win a badge on their profile page, and they’ll fight for it. Years ago, I remember being distraught at losing a mayorship at my business location on a popular social media site—a valueless prize, but I was still bothered. What…
- Martech Zone Apps
App: Convert Rows To CSV or CSV to Rows
It never fails that every time I’m working to move data from one system to another using a text area field, my data is formatted incorrectly. Some systems want all of the values in a comma-separated value (CSV) like this: value1, value2, value3 value4, value5, value6 And other applications want a list with each item on its row like this:…
- E-commerce and Retail
The Future of Retail: Key Consumer Trends Reshaping Shopping
The latest insights from The Future Shopper 2024 Report, based on a global survey of 31,500 consumers across 20 countries, reveal a retail landscape in flux. Online shopping has matured, physical stores are regaining relevance, and consumer expectations continue to evolve in surprising ways. From the growing demand for seamless omnichannel experiences to a heightened focus on health, wellness, and…
- Analytics & Testing
App: How to Run a Multivariate Test (MVT Sample Size Calculator)
Two digital marketing and user experience optimization testing methodologies are A/B testing and multivariate testing (MVT). Both approaches aim to improve website performance but differ in complexity and scope. This article will define each method, compare strengths and weaknesses, and guide the implementation of multivariate testing. If you’re looking for how to run an A/B test, we’ve published that article…
- Marketing Infographics
How Much Content is Produced Online in 60 Seconds?
The internet has become an integral part of our daily lives in our increasingly connected world. But have you ever wondered how much activity occurs online in a single minute? The sheer volume of digital interactions happening every second is staggering, painting a vivid picture of our hyper-connected society. Table of ContentsSocial Media: A Hive of ActivityFacebookInstagramLinkedInPinterestTikTokX (formerly Twitter)Streaming and…
