Douglas Karr's Articles on Martech Zone
- Analytics & Testing
AnalyticsWP: Track Every Visitor, Journey, and Order with WordPress-Native Analytics
When you manage a WordPress site, you’re constantly seeking clarity. Who’s visiting? What are they doing? Which marketing channels drive sales? Yet traditional tools often leave you sifting through delayed, incomplete, or blocked data. Worse still, many offload your traffic insights to third-party servers, adding bloat and privacy concerns. For WordPress users, it’s time to replace guesswork with visibility—instantly. AnaltyicsWP…
- Mobile Marketing, Messaging, and Apps
Cross-Platform Development Frameworks: Optimizing Mobile App Performance
The development of mobile apps has come a long way, and companies are now trying to find ways to develop apps that run smoothly on various platforms. Cross-platform frameworks enable developers to produce applications that run on iOS, Android, and more using a single codebase, which is cost- and time-efficient. The thing is, however, that such apps need to be…
- Email Marketing & Automation
Illustrated Guide to How Email Delivery Works—and Why Inbox Placement Is Never Guaranteed
When email marketers talk about deliverability, many assume it’s synonymous with inbox placement. In reality, deliverability means that the email wasn’t blocked or bounced—the recipient’s mail server accepted it. But where that email ends up—the inbox, spam folder, quarantine, or trash—depends on an intricate series of technical checks, content scans, and behavioral signals. Understanding how this journey unfolds is essential…
- Social Media & Influencer Marketing
Hardening Facebook: A Guide to Avoid Account Theft, Hacks, and Suspension
Facebook remains one of the most powerful platforms for corporate marketing—but with great power comes a gaping vulnerability: its deeply flawed security architecture for business accounts. Every day, businesses across the globe are hacked, hijacked, or suspended—often because Meta’s platform makes it alarmingly easy for attackers to gain access and nearly impossible for legitimate users to recover. This guide examines…
- Mobile Marketing, Messaging, and Apps
AppMySite: Build A Stunning Mobile App From Your Site Without Writing a Single Line of Code
Creating a mobile app used to mean hiring developers, managing long timelines, and spending tens of thousands of dollars—often to get a minimal product out the door. For most businesses, that complexity puts app development out of reach. However, the demand for mobile-first experiences continues to surge, making it essential for companies to meet customers where they are—on their mobile…
- Content Marketing
SearchWP: Why We Upgraded Our Site Search To This WordPress Plugin
If you’re still relying on the default WordPress search experience, you’re likely missing out on meaningful engagement and valuable insights. Default search functionality in WordPress is limited — it doesn’t account for custom fields, doesn’t index content-rich files like PDFs, and certainly doesn’t provide the kind of actionable analytics today’s businesses need. Visitors get frustrated, bounce rates climb, and your…
- Customer Data Platforms
Akamai Identity Cloud: Where Identity Management Meets Marketing Intelligence
Businesses are under pressure to deliver seamless, secure, and personalized customer experiences across every device and touchpoint. As consumer expectations rise, so do the complexities of managing identity, consent, and data in a compliant and scalable manner. Akamai Identity Cloud Akamai’s Identity Cloud steps into this critical intersection, offering a powerful Customer Identity and Access Management (CIAM) solution that not…
- E-commerce and Retail
Paid Memberships Pro: How to Add an Ad-Free Membership To Your WordPress Site
If you’re monetizing your blog or publication through ads, you’ve likely run into a familiar dilemma: some of your most loyal readers are the ones most annoyed by intrusive advertising. That was the challenge I faced on Martech Zone. I didn’t want to alienate regular readers, but I still needed a way to support the site financially. The solution? Introduce…
- Artificial Intelligence
I Never Lost A Job to Technology. I Have Gained Multiple Careers, Though.
Turn on the news, scroll through your feed, or attend any industry panel lately, and you’ll hear it: Artificial Intelligence is coming for your job. The headlines are stark. The predictions feel ominous. Some of the most intelligent people in the world are forecasting a future where human work is obsolete, replaced by machines, automation, and AI. I don’t doubt…
- Mobile Marketing, Messaging, and Apps
Beyond Responsive Design: Content Device Optimization for Mobile vs. Desktop Users
Responsive web design (RWD) ensured our websites fit any screen. However, optimizing the content that appears and how it’s presented on different devices can unlock increased engagement and conversions. Moving past one-size-fits-all layout, this article demonstrates a true mobile-first content strategy: Table of ContentsMartech Zone Mobile OptimizationMobile vs. Desktop Behavior: Key StatisticsAnalyzing Mobile vs. Desktop User BehaviorMobile vs. Desktop Optimizations You Can Implement TodayDynamically Presenting…
