Douglas Karr's Articles on Martech Zone
-    Marketing and Diversity: Building Authentic Connections, Not Virtue SignalsDiversity in marketing is not a moral obligation, nor is it a universal necessity for every company. It’s a matter of value. If your brand, product, or service has relevance to communities you haven’t yet reached, then diversity becomes a… 
-    Will We Ever Return to Building Our Own Computers? Framework Gives Me HopeI began my digital career by connecting PCs to PLCs and networking the devices to retrieve performance data for preventive maintenance routines. Back then, building a PC was part art, part obsession, part continual discovery. You’d choose your case, pick… 
-    Unlocking Marketing Effectiveness With Scalable MeasurementMarketing’s value has often been difficult to quantify, but that challenge is no longer something marketers can sidestep. With customer journeys spanning numerous channels, privacy regulations reshaping data access, and finance leaders demanding accountability for every dollar, measurement has evolved… 
-    Seriously… Stop Writing for Search EnginesI've rewritten this article several times over the past 20 years, and I’ve never stopped advising clients with the same advice. Stop writing for search engines! My reputation as an SEO consultant precedes me, although to be honest, I’ve never… 
 
 








