Douglas Karr's Articles on Martech Zone
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LinkedIn’s Strength Has Always Been Its Professional Mindset—And the Data Shows Why It Still Matters
I’ve spent years watching social platforms drift, pivot, and reinvent themselves, often at the expense of the audiences they originally served. LinkedIn is no exception. In recent years, it has become increasingly cluttered with engagement bait, personal oversharing, and low-effort…
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Harnessing Your Myers-Briggs Personality Type To Excel In Sales
Sales is a dynamic field that demands adaptability, communication skills, and an understanding of human behavior. While traditional wisdom often suggests that extroverted personalities dominate in sales, the Myers-Briggs Type Indicator ( MBTI ) reveals that people with any personality…
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Canonical URLs: A Strategic SEO Essential to Strengthen Marketing and Drive Sales
Canonical URLs are the authoritative source for online content, guiding search engines and visitors to the single, preferred webpage version. In sales and marketing, a solid canonical URL strategy ensures that your core product pages, landing pages, and content assets…
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E-commerce Features Checklist: The Ultimate Must-Haves for Your Online Store
Building a high-performing e-commerce site requires careful attention to numerous details—from creating a secure, user-friendly homepage to implementing effective backend systems. Each feature can influence how shoppers perceive your brand, navigate your store, and ultimately, whether or not they complete…
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OpusClip: Harness AI to Transform Long Videos into Social Teaser Videos and Viral Clips
Creators and businesses face the growing challenge of capturing attention on social media. With algorithms favoring short, engaging content, turning lengthy videos into bite-sized, viral-ready clips has become a necessity. However, the manual editing process is time-consuming and labor-intensive, often…
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A Day On, Not a Day Off: Why Marketing Professionals Should Serve Emerging Entrepreneurs
Every January, as Martin Luther King Jr. Day approaches, I find myself thinking about how service truly fits into our professional lives. For most of us in marketing, sales, and public relations, service often comes in the form of invoices,…
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pdfFiller: Compress PDF Files for Free and Eliminate Space, Download, or Attachment Woes
PDFs are a convenient and versatile format for sharing documents, but they often have a hidden challenge: large file sizes . These bloated files can quickly clog up your device’s storage, lead to slow downloads, and even bounce back from…
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The Essential Dos and Don’ts of Social Media Marketing in 2024
Social media is often the first point of contact for potential customers. Harnessing it effectively can drive sales, strengthen customer relationships, and propel brand growth. Yet navigating the nuances of social platforms can be challenging. Following a few key dos…
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About Us Best Practices: How to Turn Visitors into Loyal Customers
An About Us page is one of the most crucial elements of any brand’s website or e-commerce presence. While often overlooked or hastily composed, this page is the digital handshake between a company and its prospective buyers. Customers don’t simply…
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Claspo: Boost Your Online Sales or Lead Capture With Smart Popups
Capturing and retaining visitor attention is more challenging than ever. Website owners and marketers strive to convert fleeting visits into meaningful interactions, leads, and sales. However, achieving this without disrupting the user experience requires a delicate balance and tools. Claspo…