Douglas Karr's Articles on Martech Zone
- Marketing Infographics
What is Digital Marketing? An Overview
Digital marketing has become integral to modern business strategy, but its roots and evolution are worth exploring to understand its current significance. This article will delve into the origins of digital marketing, its definition, the convergence with traditional marketing, and the impact of AI and machine learning on the field. Digital marketing uses digital channels, platforms, and technologies to promote…
- Artificial Intelligence
Untapping the Power of Data: We Have Yet To See The Real Value of AI in Marketing
I recently spoke with a CTO at an enterprise organization who said he was skeptical of all the talk of AI. When I asked him to expand on his statement, he was critical of the onslaught of generative AI (GenAI) solutions, sharing concerns about security, intellectual property, privacy data, answer accuracy, hallucinations, etc. I asked him if his company was…
- Sales Enablement, Automation, and Performance
10 Sales Performance Stats To Know
Monitoring key sales performance metrics is crucial for making informed decisions and driving growth. This comprehensive guide will explore four main categories of sales metrics: Revenue Metrics, Market Metrics, Customer Metrics, and Performance Metrics. We’ll delve into each category, defining individual metrics and explaining their importance in measuring sales effectiveness. Source: Sales Xceleration Revenue Metrics Revenue metrics are fundamental indicators…
- Content Marketing
Why Every Publisher Should Implement a trust.txt File—and How to Do It Right
In an era where misinformation spreads faster than facts and AI models are trained on everything that isn’t nailed down, publishers have an increasing obligation to transparently assert their identity, affiliations, and data usage policies. The trust.txt file is an emerging standard designed to do precisely that—and it’s time for every publisher to consider implementing it. Here’s everything you need…
- Social Media & Influencer Marketing
How to Measure the Impact of Social Media By Marketing Strategy
Social media marketing has become an essential component of any successful business strategy. However, to truly harness its power, it’s crucial to measure the impact of your social media efforts. This comprehensive guide will explore various strategies for measuring social media impact, including acquisition, purchase, awareness, nurturing, community building, and influencer marketing. Table of ContentsAwareness Strategy MeasurementAcquisition Strategy MeasurementPurchase Strategy…
- Advertising Technology
The Evolution and Effectiveness of Billboard Advertising: A Comprehensive Guide
Billboard advertising, a cornerstone of out-of-home (OOH) advertising, has undergone significant transformations since its inception. This article delves into the history, evolution, and current state of billboards, exploring its transition from static displays to dynamic digital out-of-home (DOOH) advertising. We’ll examine the impact of these changes on the industry and provide insights for businesses looking to leverage this powerful marketing…
- Analytics & Testing
Omniconvert: Boosting Revenue Through Advanced Experimentation and Personalization
E-commerce businesses face the ongoing challenge of converting website traffic into paying customers. With acquisition costs rising, companies need to maximize the value of their existing traffic and find ways to boost conversions and revenue. Many struggle to test different website elements effectively, personalize the user experience (UX), and gather meaningful customer insights. Without the right tools and strategies, businesses…
- E-commerce and Retail
Soona: An All-in-One Solution for High-Quality E-commerce Product Imagery, Photography, and Video
E-commerce brands face the constant challenge of producing high-quality visual content to attract and engage customers. The demand for fresh, compelling product photos, videos, and social media assets can be overwhelming, especially for smaller businesses with limited resources. Many struggle to balance the need for professional-looking imagery with budget constraints and tight timelines, often sacrificing quality or timeliness. Soona Soona…
- Analytics & Testing
Why the Google Analytics Mobile App Is a Must-Have for Marketers on the Move
The Google Analytics mobile app offers a fast, intuitive way for marketers and business owners to monitor performance while away from their desks. While the desktop version remains the best environment for in-depth analysis, reporting, and data exploration, the mobile app delivers powerful, real-time insights and notification capabilities that make it a critical part of any analytics toolkit—especially when you’re…
- Marketing & Sales Videos
Videobolt: Build Your Animated Logo Video Intro in Minutes
Video content has become essential for businesses and marketers to engage their audience and convey their message effectively. My company recently did a few interviews via Zoom, and we wanted to slice and dice them for different audiences, including investors, partners, and prospects. I’ve worked with some incredible animators and video editors, but we didn’t have the budget for this…
