Devin Partida's Articles on Martech Zone

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Devin Partida

Devin Partida is Editor-in-Chief of ReHack.com as well as a freelance business technology writer. Her work has been featured on Entrepreneur, Yahoo Finance and TechRepublic.
  • Advertising TechnologyHealthcare Predictive Marketing
    Devin PartidaSep 22, 2022

    How Predictive Analytics Is Being Utilized In Healthcare Marketing

    Effective healthcare marketing is the key to connecting potential patients with the right doctor and facility. Predictive analytics can help marketers reach people so they can get the best care possible. Tools can identify signals that indicate what patients need when they search for medical resources online.  The global predictive analytics in healthcare market was valued at $1.8 billion in…

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