Erik Frieberg's Articles on Martech Zone

Total articles: 1
Erik Frieberg

Erik Frieberg

Erik brings more than 25 years of marketing, sales and product experience for both software startups as well as large enterprise software companies and he has significant knowledge in web and cloud infrastructure, application development, open source, and security software. Currently, Erik is SVP of Marketing at Pantheon where he leads all marketing activities. Previously, he held CMO roles at MongoDB, Puppet and Solo.io where he built the GTM organization for high growth organizations. Erik has also led marketing organization at VMware where he was SVP of Cloud, Product and Integrated Marketing at VMware. He holds advanced degrees from Stanford and MIT and a bachelor’s degree from Northwestern University.
  • Content MarketingWebsite Content Marketing vs Social Media Marketing
    Erik FriebergAug 1, 2024

    The Shifting Landscape of Digital Marketing: Websites vs. Social Platforms

    As a marketing technology specialist, I’ve closely observed the evolving dynamics between websites and social platforms. Understanding these changes is crucial to effectively adapting our strategies and maintaining a strong online presence. Let’s dive into some key aspects of this shifting landscape. The Symbiotic Relationship Between Websites and Social Platforms While online activity increasingly gravitates towards social platforms, it’s essential…

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