Content Marketing, Ecommerce and Retail, Sales Enablement

Selling Online: Detecting Your Prospect’s Buying Triggers

One of the most frequent question I hear is: How do you know which message to use for a landing page or advertising campaign? It’s the right question. The wrong message will overpower good design, the right channel, and even a great giveaway. The answer is, of course, it depends on where your prospect is in the buying cycle. There are 4 major steps in any purchase decision. How can you tell where your prospect is? You need to identify their buying triggers. In order to dig into those buying triggers, let’s use an example we can all relate to:

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